Questions and Answers

Data Quality

How will the new cell phone laws affect my marketing campaign?

According to the rules of the TCPA (Telephone Consumer Protection Act), which went into effect October 16, 2013, calls that are manually dialed and do not contain a pre-recorded message are exempt from the TCPA.

The TCPA also states that prior express written consent will be required for all autodialed and/or pre-recorded calls/texts sent/made to cell phone and pre-recorded calls made to residential land lines for marketing purposes.

More information can be found at the following link:

How current are your lists?

Our business databases are updated every month and are 95% accurate.

Our consumer databases are approximately 90% accurate.

We’ll provide you with the highest quality databases, but keep in mind that no list is 100% accurate.

Please see

Are your leads scrubbed against the Federal Do Not Call List?

Yes, we do scrub our leads against the Federal Do Not Call List… but are not guaranteed.

However, keep in mind, new phone numbers are added to the Do Not Call list every day and the DNC list is constantly changing. If you select leads with phones ‘where available’, the leads that have phone numbers that match the DNC list will be flagged. If you select a list with 100% DNC scrubbed phones, all leads are scrubbed against the DNC list and all phone numbers that match are removed.

Additionally, because people add new phone numbers to the Do Not Call list every day and the DNC list is constantly changing, it is ultimately your responsibility to ensure that these phone numbers have been removed from your leads before calling.

If you select 100% phones, all leads will contain a phone number; both available for calling and those that have been flagged for DNC.