Infofree Privacy Policy

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Infofree provides lists, data processing services, and marketing services to help our clients provide relevant marketing and understand their customers and prospects. The clients use the data for direct mail, email, and to make sales calls. Many of these services are described in greater detail on our homepage.

Infofree licenses consumer data from various data suppliers. We nonetheless provide this Privacy Policy as a service to consumers and others who want to learn more about the data we handle and how we use it. We also may obtain data through public sources, such as census data and other public records. Some of the data we receive, use, and make available is Personally Identifiable Information (“PII”) or is linked to PII. PII includes, for instance, name, postal address, telephone number, or email address.

In addition, some of our services involve using and making available “business to business” data, which is obtained from several sources, including public directories, filings and publications, surveys and subscriptions. DatabaseUSA takes great care to collect its business executives, job titles, and email addresses from public sources. DatabaseUSA executive information is collected from telephone research where the data is provided to DatabaseUSA over the phone. This information can also be collected from a business’s website where the executive name and email address are listed on the website or from print published directories that publish the executive name, title, and email address. DatabaseUSA does not use automated web-crawling to collect executive information.

Infofree is a member of the Direct Marketing Association (“DMA”), and we adhere to the principle that consumers should have choices regarding how marketers use their data and market to them.

How We Use Personal Information

How information is provided to our clients:

  • We provide lists with names, addresses, emails, and phone numbers to help marketers with sales prospecting, direct mail, and email campaigns.
  • We sometimes create sets of consumer attributes – categories of personal interests that are grouped together based on common interests or preferences (“Data Segments”).
  • We provide other data services, such as individual record look-ups in our products.
  • We may share data, including PII and Data Segments, with business and data partners who provide to marketers their own applications.
  • When we interact with consumers online, such as through a website or online ad or an email, we may employ cookies and similar technologies, which also may contain unique online identifiers.

The above is not necessarily an exclusive description of the ways we may employ PII and other data. By permitting marketers to reference PII and other data when they send offers to their customers and others, we do so to help increase the likelihood that marketers will send relevant and desired, rather than unwanted offers, content, coupons and ads.

Data Collected On Our Website

This website itself is primarily directed to businesses that may wish to use our services, but we welcome consumers who want to know more about our services. The data collected on our website is never sold even though similar data may exist as part of our services. When you access this website or engage with us by email, we may collect the following information:

  • Personal Information. When you provide us with information through our website, such as to request or download information, sign up for a newsletter, event or service, or log in to a service or application we provide, we may request and you may provide certain PI to us. We may use your PI for any business purpose, including to administer your account and provide you services, to send communications and administrative emails, to respond to your inquiries, and to send marketing and product update messages. We may also use it to analyze how customers are using our website or services.
  • Non-Personal Information. Whether or not you sign up for an account or provide us with Personal Information, we may collect other information when you visit our website. This may include:
    1. The type of browser and operating system you have used to access the website, a time-stamp, and other browser or device information;
    2. Your IP address (which is a number automatically assigned to your computer when you access the Internet and can be used to derive your general geographic location);
    3. Your clickstream data and any URL referral information (such as any website or social media platform that referred you to our website);
    4. What part(s) of our website you visit, click and view, and how long you view it;
    5. A unique identifier, which we may associate with a cookie, device identifier or similar technology.

We may collect or store the above information by using cookies, web beacons, and similar technologies, and may target or retarget ads to you using those cookies, device identifiers, or similar technologies, when you browse the Internet or use your mobile device. We may combine any information including Personal Information you provide to us.

Use of Cookies

Cookies are small text files that websites and other online services use to store information about users on users’ own computers. For instance, cookies can be used to store sign-in credentials so that you don’t have to enter them each time you return to a website, or to store other information to make web viewing more customized or efficient upon future visits. Cookies also may store a unique identifier tied to your computer so that web services and content and advertising networks can recognize you across visits to different websites. You can configure your Internet browser to warn you each time a cookie is being sent or to refuse all or certain cookies completely. However, this may interfere with the functionality of your web browsing or your ability to fully use many websites.

Pixels or web beacons. Pixels or web beacons may also communicate information from your Internet browser to a web server. Pixels can be embedded in web pages, videos, or emails, and can allow a web server to read certain types of information from your browser, check whether you have viewed a particular web page or email message, and determine, among other things, the time and date on which you viewed the Web beacon, the IP address of your computer, and the URL of the web page from which the Web beacon was viewed.

We sometimes work with third parties to enhance our services (e.g. for purposes of retargeting and tailoring ads, or placing browser cookies). These partners may set and access their own cookies, pixel tags and similar technologies on your device, which may have cookies with varying expiration period. Those partners may, likewise, collect various types of anonymous or de-identified information about your browser, device, or browsing activities through use of these cookies.

We also may place cookies when you open an email that we send, in order to help understand how email recipients respond to email campaigns, or to learn more (or help our clients learn more) about those recipients.

When you visit our website, we may place cookies to help us target or re-target marketing to you when you visit other websites or web or mobile applications – for instance, to tell you about our services, events and other information about our company.

Please note that our business partners may also use cookies and pixels, which we have no control over. For instance, we sometimes provide our or our clients’ proprietary data lists to companies that de-identify PI and Data Segments and associate them with online cookies or similar technologies (such as mobile identifiers). Some of these partners may also associate online cookies with mobile identifiers (or other device identifiers) in order to associate use identities across browsers, devices, or technologies.

Your Opt-Out Rights

Opting Out of the Infofree Database. You may opt out by contacting us through email. If you do so, please include the following information: (a) first and last name, and (b) current address. We also recommend that you provide us with other addresses you have lived at in the past five years, which may help us to opt you out even if we have not yet acquired your current address information. If you decide to opt-out in this way, we will stop using data in DatabaseUSA’s proprietary database to help our customers send or tailor ads and content to you, including through email, direct mail or online display marketing (it usually takes 30 to 60 days to process opt out requests through all of our databases). Doing so will not opt you out of our customers’ or our partners’ databases, only data in Infofree’s own database – so other companies that we work with may still send ads, offers and content to you.

Opting Out of Online Targeting. If you wish to opt-out of other third party ad platforms and ad networks (including ones we work with and may have transferred data to in the past), we recommend visiting the opt-out pages offered by the Network Advertising Initiative and the DAA’s AboutAds program. Opting out through the above methods will cause one or more opt-out cookies to be set on your browser or device, to indicate that you have opted out. Opting out in this way won’t prevent you from seeing ads, but it will in many cases lead the companies listed to stop customizing ads based on inferences they have made about you or your interests. Note that opt-outs are browser-specific, so opting out on one browser will not affect a second browser or device that you use. For the same reason, if you buy a new device, change browsers or clear all cookies, you’ll need to perform this opt-out task again.

Unsubscribing from Our Emails. In addition, when we send an email to you (whether on our behalf or on behalf of a client), we will provide a way for you to opt-out of receiving emails from us in the future. Usually, this appears as an “unsubscribe” or “opt-out” link in the footer of the email.

International Users, EU-U.S. Privacy Shield and Swiss-U.S. Privacy Shield Framework

Infofree recognizes the EU-U.S. Privacy Shield and Swiss-US Privacy Shield Framework (collectively, “Privacy Shield Framework”) as the European Union’s General Data Protection Regulation. Infofree does not collect or use any personal data from the European Union and therefore has not pursued self-certification to the Privacy Shield Framework.

If you have any questions about this Privacy Statement, please contact us by phone at 877.448.0101 or email