Advice for New Salespeople
Whether you’ve known you wanted to go into sales your whole life or you’re just now getting into it, we all have to learn somehow. If you look at a seasoned salesperson, they make it look so easy. It’s like they were just born with the natural ability to sell. Chances are, however, they were […]
Increase profit opportunities with STP
Segmentation, targeting, and positioning (STP), the process that can help you identify and evaluate opportunities to increase sales and profits. Defining and understanding the vision or objectives of the company’s marketing strategy and the mission of the company are key factors before starting the STP process. Using a SWOT analysis, companies can find their mission. […]
Let’s Make Sales Calls Less Stressful
If you are not a seasoned salesperson making sales calls can cause a lot of anxiety. No one wants to be a bother, and they certainly don’t want to get yelled at just for trying to reach their goals. When you look at how essential these calls are to growing businesses and moving towards goals, […]
Email Marketing Strategies
Email marketing has a two times higher ROI than cold calling, networking or trade shows [MarketingSherpa]. Therefore, emails are an essential part of any marketing strategy. When a business wants to communicate something about its brand or sell its products, email marketing is one of the most cost-effective ways to do so. 80% of business […]
Be More Productive in your Sales
Lots of us struggle with productivity and especially the pressure that comes with it. Almost every company faces its struggles with sales productivity. Companies place a tremendous amount of pressure on the sales team despite not always giving them the tools they need to succeed. Organizations need to understand that growing its sales teams and […]
Business Growth Strategies
Growth within a company is vital to its survival. That means constantly evaluating your company to see where there is potential for growth. Knowing who you are currently targeting will help in your decision for growth. That means you must identify and understand your market segments and target audience (learn how in Increase profit opportunities […]
Direct Mail Still Works
Direct mail is not dead. It creates an experience that digital marketing can’t ever replicate. Direct mail marketing is just different. Your mailbox has become the place for bills, junk mail, and who-knows-what it is dreadful. But it’s also a place for letters from family and friends and cards wishing you a happy birthday. […]
10 Tips to Close a Sale
The ultimate goal of a sales call is to finish with a new customer, but closing a sale isn’t as easy as some make it out to be. From believing in what you’re selling to researching your client and the industry to know exactly what they want, you can be on top. Knowing how to […]
