Starting a new business is fun and exciting but also challenging. There are a million things you need to consider and plan out. While this is certainly not everything, we compiled a list of topics we found most important and points people don’t always consider … Continue reading
Whether you’ve known you wanted to go into sales your whole life or you’re just now getting into it, we all have to learn somehow. If you look at a seasoned salesperson, they make it look so easy. It’s like they were just born with … Continue reading
Segmentation, targeting, and positioning (STP), the process that can help you identify and evaluate opportunities to increase sales and profits. Defining and understanding the vision or objectives of the company’s marketing strategy and the mission of the company are key factors before starting the STP … Continue reading
If you are not a seasoned salesperson making sales calls can cause a lot of anxiety. No one wants to be a bother, and they certainly don’t want to get yelled at just for trying to reach their goals. When you look at how essential … Continue reading
Email marketing has a two times higher ROI than cold calling, networking or trade shows [MarketingSherpa]. Therefore, emails are an essential part of any marketing strategy. When a business wants to communicate something about its brand or sell its products, email marketing is one of … Continue reading