Follow-Up Success Tips

Sales Follow Up

Sales follow-ups are a vital part of closing. This is where you truly make or break the deal. Every follow-up is different due to the difference in clients, so there is no definite right answer on how to go about a follow-up. We can, however, give you some general tips and tricks to help ease the follow-up process and end with a new client.

Ask the client the best way to follow up

Every client situation is different, and that means every follow-up situation can be different too. What works for one client isn’t always going to work for another. Emails, phone calls, text messages, etc. – there are a bunch of stats out there that might tell you one is better than the other for a follow-up. What you really have to keep in mind when deciding how best to follow up is the client.

The client is the only one who can answer the follow-up question with one-hundred percent accuracy. They know what form of communication they use most or what works best to reach them on. Just simply ask before the end of the conversation what form of communication is best to reach them on again. This approach will increase your follow-up percentage by using the best medium and by allowing the client the power to choose how you follow up with them. Asking the client allows them to be better prepared.

Is the client sure they don’t want to commit to your product or service right now? Still, ask what the best way to reach them is in the future. Let them know you’d like to stay in contact and will follow up with them later in the year.

Ask the client what their response rate is

Along with figuring out their best form of communication, make sure you are also setting an expectation for responsiveness. Ask how long you should expect before receiving a response through email, text, or a phone call. You should also ask if there are any special parameters to include in the follow-up, such as using the word important in a subject line or marking an email as urgent. These special cues can help you reach the client much quicker.

If you get the client to reveal how they like to be communicated with, they’ll respond much quicker. By finding their best form of communication and how long it usually takes for them to respond, you can hold them accountable much easier.

Provide valuable information to each conversation

Never call a prospective client just to touch base. You need to add new and valuable information each time you follow up with a client. Each time you talk to the client, you want to be able to bait them into wanting to learn more. Simply calling just to ask if they’ve made a decision yet is not effective.

Follow-ups are where your conversation summary and research come in handy. Explain more in-depth how your company can help them, features you have available that fit their specific needs, value points you didn’t touch on the first time, anything that adds value for your client.

End each conversation with a clearly defined next step

Be sure to repeat back a quick outline of what you and the client just talked about and end the conversation by outlining the next steps in the process. The follow-up should be one that’s adding more information not asking when you can speak to them again. The end of the current discourse is always the best time to ask when the client has time to talk again, considering they are already on the phone and thinking about your company.

Lock them down for the next step by asking when they can meet next. This will show the client you’re excited to close a deal with them.

Summarize your conversation

This tool is to help you and the client. Lots can be said over the phone and inbetween emails. Having a nicely laid out summary of previous conversations can help jog the client’s memory but also your own.

You want the client to remember the key features of the product or service you’re selling, but you also want to remember the key aspects of the client’s business and concerns. Reiterating that you know and understand the client’s concerns and benefits of using your product/service lets the client know that you were listening and are invested in helping them.

Be persistent

If you haven’t received a response from your follow-up message, reach out again. We recommend waiting two days before sending another message. In the second message, make sure you’re still adding value. Focus on a different part of the product/service that would add value to their company.

The third times a charm, right? Give it one last two day grace period if they still haven’t responded. Make sure to again add more value and mention, in a nice tone, how you’ve tried to reach out twice already. End the message by stating how you believe your product/service can benefit their specific company. Clearly state that you are available to answer any questions or concerns they still might have.

Still haven’t received a response? Wait a longer period and try again. Allow time for their busy schedule to die down and your current messages to be considered longer. After approximately a month, reach out for a fourth time, asking if they’ve had time to look over your proposal and lay out some of the basics again, reminding them what you’ve previously discussed.


Remember, each follow-up is slightly different and the only person who knows exactly how the client is going to react is the client themselves. Don’t be afraid to ask them their thoughts on the follow-up process. As you work on your follow-up process here are some helpful facts:

  • 50% of all sales happen after the 5th contact, but most reps give up after just 2. [InsideSales]
  • 83% of prospects who request information don’t buy for 3–12 months. [MarketingDonut]
  • 70% of salespeople stop at one email. Yet if you send more emails, you have a 25% chance to hear back. [YesWare]
  • Sales pros who try to reach leads in one hour are seven times more likely to have meaningful conversations. [HubSpot]
  • 35-50% of sales go to the company that responds first. [InsideSales]
  • 95% of buyers chose a company that “provided them with ample content to help navigate through each stage of the buying process.” [DemandGen Report]
  • On the phone, your tone is 86% of your communication. The words we actually use are only 14% of our communication. [ContactPoint]
  • The ideal voicemail message is between 8 and 14 seconds. [The Sales Hunter]
  • 33% of email recipients click on emails based on subject line alone. [Convince and Convert]


Using Sales Leads To Your Advantage

Use Sales Leads to your Advantage

“It’s not about having the right opportunities, it’s about handling the opportunities right.” (Mark Hunter). When referring to sales leads, this line screams of truth. Sales leads provide opportunities to not only reach sales quotas but to exceed them. However, these leads are useless without understanding how to best utilize them.

Finding a Sales Lead Database:

Sales Lead databases are all across the internet and are incredibly valuable for salespeople. However, research must be conducted before selecting a supplier. When studying potential suppliers, the following questions should be asked and answered:
  • Price – Does it fit the budget?
    • If the service isn’t affordable, then there’s no reason to look at it any further. Simply find another supplier that is in the desired price range. Or, to save money, check out They provide daily leads completely free of charge, and are an excellent service to start with.
  • Lead Quality – Does it offer enough information?
    • Leads vary greatly in this category. Some are specific, while others are fundamental. Generally speaking, the more information given, the more costly the lead. So while is an excellent starting point, the leads, unfortunately, don’t provide tons of information. To obtain more comprehensive leads, try out services like ours at
  • Accessibility – Can the information be easily accessed?
    • A lead is useless if it’s inaccessible. Making sure that the service is user friendly is crucial. This is why many services including provide free trials. So somebody can know if the product is a good fit before fully committing.
  • Size of Database – How long will it take to run out of leads?
    • If a database doesn’t have very much data, then it won’t be very effective. Always make sure that the database is stocked full of information, before selecting it.
  • Credibility – Are these leads accurate?
    • If a lead isn’t accurate, then it won’t be any good for sales. Keeping a high level of credibility can be difficult for databases, but it is possible. For example, all of our leads at are triple-verified with 95% accuracy.
Once all the questions have been answered, compare all of the gathered providers. Look for the one that will be the most effective, and select it.

Using The Lead Database:

Now that the database has been determined, the time has come to find leads. Some databases provide tons of information, which can be a little overwhelming at first. However, services like ours provide searching features that will quickly locate and present any desired information. Of course, the searching features are useless if it isn’t fully understood who the target audience is. To get the most out of the searching feature, try answering the following questions:
  • What type of business does my product appeal to?
    • Who is my target? Leads are only helpful if they target people who are interested in my product.
  • Is my product for larger or smaller companies?
    • Depending on my product, I will either want to target larger corporations or smaller companies. Larger corporations generally have a larger spending budget, but take a long time to sell to. While smaller companies are faster to sell to, but have a smaller budget.
  • Where should I sell my product?
    • Location is incredibly important when looking for sales leads. Whether I want to sell in the area, within the country, or neighboring countries will vary depending on my business and product.
  • Who can afford my product?
    • If a company can’t afford my product, then there’s no point in marketing to them. It’s a waste of time for both of us.
Use the answers to these questions in the searching process, to find relevant and promising leads.

Using Leads:

This step can be summarized by one word: preparation. Use the information provided by the lead and then research further to fully understand the prospect. Doing this will provide an edge during the sales process and will make for a more likely sale.


  1. Finding a Lead Database:

    Research and compare suppliers, look for which one will be the most effective and select it.
  2. Using a Lead Database:

    Understand the target audience, and search for prospects that will be interested in the product.
  3. Using Leads:

    Use the information provided as a starting point, and research further to fully understand the prospect.
By following this application process, sales productivity will increase. Sales leads are extraordinarily helpful when applied correctly.

Off-Road Marketing Strategies


Off-Road Marketing Strategies: The Guidelines

Most businesses are running the marketing strategy through emails, cold calls, social media and usual methods out there on the road but try using the following off-the-road guidelines to get excellent results using, the business databases, having 95% accuracy and consumer databases with approximately 90% accuracy.

Research Stage

Using the lead generation lists, it is a good idea to do more search and save to distill your own business list in usually three categories – high, medium and low priorities. Also, depending on the time and budget, your team can address those in that order. Your team will be surprised to find the categorizations evolve and help in the planning stage.


On the basis of monetary values, demographics, age-groups and various other factors which are relevant to your products or solutions. Also, your team can plan a detailed worksheet. Important pointers are to have experts on hand and good listening ears to do the needful when using the personal call strategy. This is also an important planning stage to make sure your team is not shooting in the dark.

Audio Conversations

With con-people and spammers ruling the digital and other allied platforms, a soulful personal call is always welcome. This also works in some businesses better than others so it’s for your team to decide how much this will work. In most businesses, if there is value in providing a solution instead of pushing a solution, there is a welcoming sigh from the prospects.

Use Solution Languages

If your team can do the needful research on the persons at the other end of the call – their lives as human beings, their likes, dislikes and many more factors, you have struck gold. Starting on such a personal note, the words start melting the usual icy reactions.

Personalized Social Media

There are Artificial Intelligence (AI) solutions now available. They can provide your team with tools to use the social media with a personal touch. Social media platforms are a goldmine of personal data;  detailing likes, dislikes and other attributes of personalities – and if your team can get a small percentage of that data, your reach out will be super-successful.

Never Give up

Many give up easily and start changing strategies. It’s better to have a sound strategy with flexibility and open-mindedness. Finally, failure is one of the first tastes that a marketing person must learn to take in his/her stride. FAIL, as said by a wise person is First Attempt In Learning (FAIL).

To End

Remember to look at your methods emails, calls, social media among others and make sure to add that personal touch. Be prepared in such a manner that provides a cutting-edge advantage and yields excellent Return on Investment (ROI).  Your monthly overview meetings will start witnessing results as your team learns more and more about the prospects. and creates a plan before dialing the number or contacting prospects via any other means like email or social media.


Major Guidelines for Maximizing ROI on Entrepreneurial Journey

lead generation

You, the entrepreneur have put your heart and soul into making your dream project come true. Now, with the business running, your aim is to maximize your ROI and here are the guidelines you need:

Define ROI Destination

To avoid a wild goose chase, you need to define goals which, in turn, will yield real-time profits and satisfaction. Depending on your business sector/industry, you can pragmatically define your goals and start your journey. Also, keep them flexible for adjustments as you move forward.

Realistic Strengths

Your team can do an internal appraisal to list the strengths and where you need to watch for pitfalls. These notes are valuable for your journey and must be updated periodically as you move forward.

Stepping Stone

With a proven track record of the best and most accurate in the industry, provide the first solid stepping stone on the way to success. With business databases having 95% accurate while consumer databases are approximately 90% accurate, you are already cutting on the cost and time of lead generation.

Inroad Traffic

With the usage of these leads, you must be also prepared what happens when the prospects look you up before returning your call or contemplating a deal process with you. Your landing pages must generate a welcoming feel, a subtle trust factor, and authority in the industry.

Fine Tuning Responses

Once the engagement starts, usually with AI enabled solutions on your landing pages, the team members should be prompt to pick up the prospect to move towards a deal closure. Some prospects are in a hurry while some are detail-oriented, so make sure your team members deal with them accordingly.

CRM Usage

A free tool CRM is picking up in usage in recent times and is an excellent way to keep track of your leads. A repeat approach after giving a break time is essential to bring back slow moving leads. Also, the CRM keeps track of your team’s activities over a period of time.


Overall, many a promising prospect is lost because of falling through the cracks and some are annoyed by over-reaching marketing enthusiasts. Choosing an optimized method to move forward with will dramatically increase your ROI.


The Ultimate Frontier: Your Web Page

The Ultimate Frontier: Your Web Page

There are umpteen ways to entice prospects to your product web page but one of the common denominators is your website. As you take advantage of trusting database of and start reaching out to potential prospects, the leads are sure to visit your web pages. The following factors can help you take full advantage of leads and not squander your chances of a profitable ROI.


A proven track record says visitors will respond better to aesthetically attractive web pages. First glance at the site should provide the basics needed by a prospect without scrolling down or jumping to other pages or links.

Professional Touch

You can visit thousands of websites and see for yourself that the ones you stop at. All have a professional touch and very focused theme. One look and you are able to decipher what the web page is for. Make sure your marketing team doesn’t do a sloppy job of providing the web developing team with details. Webmasters are technically sound people but make sure to double-check the content and product details.

Form for the Visitors

A website is incomplete without forms, which offer a free consultation and additional information. The placement of such a form on the site should be above the fold on the main page and not hidden in “Contact us” section. This facilitates the experience of the prospect to get a further question answered on the product offered by your enterprise.

Security Hiccups

With the news media flooded with security breaches and other allied stories, visitors are hesitating to either give any personal information or fill out any forms. A link to a privacy policy can help sooth the nerves but keep it two-fold. One where you outline major issues, then a detailed one. A bold assurance that all personal information is handled with discretion and care will alleviate concerns.

Primary Purpose

Remember to keep your focus, which is to keep the visitor on your site for some time. Satisfy their curiosity with regard to your product and cap it all by making them your customer. Your website is an answering mirror to the questions/queries of the visiting prospect and remembers to avoid your personal taste or other mundane things. Instead of much fanfare and colors, it’s best to keep it simple and easier to navigate and address exactly what the user is searching for.


Take advantage of opportunities offered by your web pages, which are one of the most important tools for your business. This is used by the visiting prospect to send out the filled questionnaire or other more information forms. Instead of words like “submit”, it is better to use verbs like “Click”.

With these factors, you are ready to use the database of with the highest quality lead generation. Business databases are updated every month and are 95% accurate while consumer databases are approximately 90% accurate.

Logo Hot Sales Leads

Logo Hot Sales Leads