Using Sales Leads To Your Advantage

Use Sales Leads to your Advantage

“It’s not about having the right opportunities, it’s about handling the opportunities right.” (Mark Hunter). When referring to sales leads, this line screams of truth. Sales leads provide opportunities to not only reach sales quotas but to exceed them. However, these leads are useless without understanding how to best utilize them.

Finding a Sales Lead Database:

Sales Lead databases are all across the internet and are incredibly valuable for salespeople. However, research must be conducted before selecting a supplier. When studying potential suppliers, the following questions should be asked and answered:
  • Price – Does it fit the budget?
    • If the service isn’t affordable, then there’s no reason to look at it any further. Simply find another supplier that is in the desired price range. Or, to save money, check out They provide daily leads completely free of charge, and are an excellent service to start with.
  • Lead Quality – Does it offer enough information?
    • Leads vary greatly in this category. Some are specific, while others are fundamental. Generally speaking, the more information given, the more costly the lead. So while is an excellent starting point, the leads, unfortunately, don’t provide tons of information. To obtain more comprehensive leads, try out services like ours at
  • Accessibility – Can the information be easily accessed?
    • A lead is useless if it’s inaccessible. Making sure that the service is user friendly is crucial. This is why many services including provide free trials. So somebody can know if the product is a good fit before fully committing.
  • Size of Database – How long will it take to run out of leads?
    • If a database doesn’t have very much data, then it won’t be very effective. Always make sure that the database is stocked full of information, before selecting it.
  • Credibility – Are these leads accurate?
    • If a lead isn’t accurate, then it won’t be any good for sales. Keeping a high level of credibility can be difficult for databases, but it is possible. For example, all of our leads at are triple-verified with 95% accuracy.
Once all the questions have been answered, compare all of the gathered providers. Look for the one that will be the most effective, and select it.

Using The Lead Database:

Now that the database has been determined, the time has come to find leads. Some databases provide tons of information, which can be a little overwhelming at first. However, services like ours provide searching features that will quickly locate and present any desired information. Of course, the searching features are useless if it isn’t fully understood who the target audience is. To get the most out of the searching feature, try answering the following questions:
  • What type of business does my product appeal to?
    • Who is my target? Leads are only helpful if they target people who are interested in my product.
  • Is my product for larger or smaller companies?
    • Depending on my product, I will either want to target larger corporations or smaller companies. Larger corporations generally have a larger spending budget, but take a long time to sell to. While smaller companies are faster to sell to, but have a smaller budget.
  • Where should I sell my product?
    • Location is incredibly important when looking for sales leads. Whether I want to sell in the area, within the country, or neighboring countries will vary depending on my business and product.
  • Who can afford my product?
    • If a company can’t afford my product, then there’s no point in marketing to them. It’s a waste of time for both of us.
Use the answers to these questions in the searching process, to find relevant and promising leads.

Using Leads:

This step can be summarized by one word: preparation. Use the information provided by the lead and then research further to fully understand the prospect. Doing this will provide an edge during the sales process and will make for a more likely sale.


  1. Finding a Lead Database:

    Research and compare suppliers, look for which one will be the most effective and select it.
  2. Using a Lead Database:

    Understand the target audience, and search for prospects that will be interested in the product.
  3. Using Leads:

    Use the information provided as a starting point, and research further to fully understand the prospect.
By following this application process, sales productivity will increase. Sales leads are extraordinarily helpful when applied correctly.

Off-Road Marketing Strategies


Off-Road Marketing Strategies: The Guidelines

Most businesses are running the marketing strategy through emails, cold calls, social media and usual methods out there on the road but try using the following off-the-road guidelines to get excellent results using, the business databases, having 95% accuracy and consumer databases with approximately 90% accuracy.

Research Stage

Using the lead generation lists, it is a good idea to do more search and save to distill your own business list in usually three categories – high, medium and low priorities. Also, depending on the time and budget, your team can address those in that order. Your team will be surprised to find the categorizations evolve and help in the planning stage.


On the basis of monetary values, demographics, age-groups and various other factors which are relevant to your products or solutions. Also, your team can plan a detailed worksheet. Important pointers are to have experts on hand and good listening ears to do the needful when using the personal call strategy. This is also an important planning stage to make sure your team is not shooting in the dark.

Audio Conversations

With con-people and spammers ruling the digital and other allied platforms, a soulful personal call is always welcome. This also works in some businesses better than others so it’s for your team to decide how much this will work. In most businesses, if there is value in providing a solution instead of pushing a solution, there is a welcoming sigh from the prospects.

Use Solution Languages

If your team can do the needful research on the persons at the other end of the call – their lives as human beings, their likes, dislikes and many more factors, you have struck gold. Starting on such a personal note, the words start melting the usual icy reactions.

Personalized Social Media

There are Artificial Intelligence (AI) solutions now available. They can provide your team with tools to use the social media with a personal touch. Social media platforms are a goldmine of personal data;  detailing likes, dislikes and other attributes of personalities – and if your team can get a small percentage of that data, your reach out will be super-successful.

Never Give up

Many give up easily and start changing strategies. It’s better to have a sound strategy with flexibility and open-mindedness. Finally, failure is one of the first tastes that a marketing person must learn to take in his/her stride. FAIL, as said by a wise person is First Attempt In Learning (FAIL).

To End

Remember to look at your methods emails, calls, social media among others and make sure to add that personal touch. Be prepared in such a manner that provides a cutting-edge advantage and yields excellent Return on Investment (ROI).  Your monthly overview meetings will start witnessing results as your team learns more and more about the prospects. and creates a plan before dialing the number or contacting prospects via any other means like email or social media.


Major Guidelines for Maximizing ROI on Entrepreneurial Journey

lead generation

You, the entrepreneur have put your heart and soul into making your dream project come true. Now, with the business running, your aim is to maximize your ROI and here are the guidelines you need:

Define ROI Destination

To avoid a wild goose chase, you need to define goals which, in turn, will yield real-time profits and satisfaction. Depending on your business sector/industry, you can pragmatically define your goals and start your journey. Also, keep them flexible for adjustments as you move forward.

Realistic Strengths

Your team can do an internal appraisal to list the strengths and where you need to watch for pitfalls. These notes are valuable for your journey and must be updated periodically as you move forward.

Stepping Stone

With a proven track record of the best and most accurate in the industry, provide the first solid stepping stone on the way to success. With business databases having 95% accurate while consumer databases are approximately 90% accurate, you are already cutting on the cost and time of lead generation.

Inroad Traffic

With the usage of these leads, you must be also prepared what happens when the prospects look you up before returning your call or contemplating a deal process with you. Your landing pages must generate a welcoming feel, a subtle trust factor, and authority in the industry.

Fine Tuning Responses

Once the engagement starts, usually with AI enabled solutions on your landing pages, the team members should be prompt to pick up the prospect to move towards a deal closure. Some prospects are in a hurry while some are detail-oriented, so make sure your team members deal with them accordingly.

CRM Usage

A free tool CRM is picking up in usage in recent times and is an excellent way to keep track of your leads. A repeat approach after giving a break time is essential to bring back slow moving leads. Also, the CRM keeps track of your team’s activities over a period of time.


Overall, many a promising prospect is lost because of falling through the cracks and some are annoyed by over-reaching marketing enthusiasts. Choosing an optimized method to move forward with will dramatically increase your ROI.


The Ultimate Frontier: Your Web Page

The Ultimate Frontier: Your Web Page

There are umpteen ways to entice prospects to your product web page but one of the common denominators is your website. As you take advantage of trusting database of and start reaching out to potential prospects, the leads are sure to visit your web pages. The following factors can help you take full advantage of leads and not squander your chances of a profitable ROI.


A proven track record says visitors will respond better to aesthetically attractive web pages. First glance at the site should provide the basics needed by a prospect without scrolling down or jumping to other pages or links.

Professional Touch

You can visit thousands of websites and see for yourself that the ones you stop at. All have a professional touch and very focused theme. One look and you are able to decipher what the web page is for. Make sure your marketing team doesn’t do a sloppy job of providing the web developing team with details. Webmasters are technically sound people but make sure to double-check the content and product details.

Form for the Visitors

A website is incomplete without forms, which offer a free consultation and additional information. The placement of such a form on the site should be above the fold on the main page and not hidden in “Contact us” section. This facilitates the experience of the prospect to get a further question answered on the product offered by your enterprise.

Security Hiccups

With the news media flooded with security breaches and other allied stories, visitors are hesitating to either give any personal information or fill out any forms. A link to a privacy policy can help sooth the nerves but keep it two-fold. One where you outline major issues, then a detailed one. A bold assurance that all personal information is handled with discretion and care will alleviate concerns.

Primary Purpose

Remember to keep your focus, which is to keep the visitor on your site for some time. Satisfy their curiosity with regard to your product and cap it all by making them your customer. Your website is an answering mirror to the questions/queries of the visiting prospect and remembers to avoid your personal taste or other mundane things. Instead of much fanfare and colors, it’s best to keep it simple and easier to navigate and address exactly what the user is searching for.


Take advantage of opportunities offered by your web pages, which are one of the most important tools for your business. This is used by the visiting prospect to send out the filled questionnaire or other more information forms. Instead of words like “submit”, it is better to use verbs like “Click”.

With these factors, you are ready to use the database of with the highest quality lead generation. Business databases are updated every month and are 95% accurate while consumer databases are approximately 90% accurate.

Logo Hot Sales Leads

Logo Hot Sales Leads

Recency – Frequency – Monetary Value: The Three Legged Database Marketing Strategy

Three Legged Database Marketing Strategy: RFM

Database Marketing, a three-legged strategy, balanced on Recency, Frequency, and Monetary value are together known as RFM. As an entrepreneur, you take advantage of excellent time-tested leads from and build effective marketing strategies to maximize your ROI.

At the onset, your team must understand what those three interdependent terms RFM really stand for:

Recency –  the last time a prospect completed the action.
Frequency –   comes from the number of times the prospect revisited the action.
Monetary Value –  the total value of effective or projected sales.

CRM tool, which comes free with is effective in utilizing to get the best results from the leads provided. There are numerous AI solutions and in recent times have been used to calculate and modify the results as your team goes forward.


CRM will then also keep track of recency which varies from business to business and can be 30 to 90 days depending on the product. An upgrade or modified advanced version can give an idea of loyalty to the client.


Frequency measurements will vary for products based on the type of industry, again, there is always a reason for the visit. The factors that come into play are repetitive buyers, upgrading clients or visitors with the potential of committed sales within certain periods.

Monetary Value

Your team effort in the real world measurements will be evaluated on the cash flow in addition to finances which are where your team has to evaluate the sum-total of ROI. The results appearing on the M factor, guide the team to fine-tune the other two factors R and F.

Pragmatic Strategy Approach

Overall, Recency and Frequency correlate in the process and will work at defining the best output. And monetary value footprints guide the updates to those two as the marketing strategy moves forward from the initial stages.

RFM analytical pundits across the spectrum urge to give the most attention to customers with the highest RFM. While, comparatively, those with the lowest put on win-back mode or removed from the efforts.

Your team will do well to see the fine nuances of defining the equations in your particular business. High frequency will manifest as negative experience while low frequency will stand the test of time and yield positive results.

Your best database marketing strategy will evolve moreover as your team uses the CRM tool. And coupled with handling the leads from establishes a path to understanding and using the RFM factors.


Building Your Brand and Gaining Awareness

Art of Brand Awareness


Every entrepreneur dreams of his company’s brand name to have a recognition starting from the concerned business sector to beyond. The path to success is multi-faceted and systematic. On their own, both of these have strengths and weaknesses but an optimized combination of the following factors yields amazing results to build your brand. With the availability of accurate leads from, you should be on the road to a higher level of brand awareness.


Consistent Logo and Image


Your target audience will definitely get confused if you keep changing your logo across marketing platforms. Keep the main aspects of the design the same to avoid confusion and increase brand awareness.


Direct Mail Magic


Direct mail, specifically brand consistency, landing at the doorsteps of your targeted audiences, does wonders. Even when the receiver picks up and throws it in the garbage without reading, remember that his/her subconscious memory registers your prominent logo/image. When this happens many times, the person remembers your name/logo/image when the need arises for a product or solution.


Digital Platforms


Marketers need to vigilant using different digital platforms. The bottom line will be to keep a high level of image/logo consistency across their various marketing channels. For example, there are differences in the way your team needs to post on Facebook or Twitter or Instagram but the tone and image must have a loud voice of consistency.


Call to Action


Many methods are used in marketing strategies that raise brand awareness. For example, with direct mail, such call-to-actions are working wonders in some of the business sectors like real estate, promoting to a target audience. Whatever is your sector, there is always an innovative way forward, you can design to test your audience. The experiments will precipitate the best path forward on the road to a much rewarding customer journey.


Luring to Stay


While your marketing strategy stays remains defined, it’s best to design other marketing materials. Using snail mail, your team can drive traffic to your website. Promotional offers and incentives will go a long way in attracting a prospect to consider your products.

Using CRM


Last but not the least is the powerful tool of CRM101 which is free on for you to use. According to Prajol Shakya, Software Developer for, ”Being able to reach out to multiple leads by sending saved email templates with just a few clicks makes the work of the user so much more efficient.”


Content, Content, Content…The Force Behind Successful Marketing

Content is the Force Behind Successful Marketing

Over the years, with the changing scenario of marketing strategies, not only are there emails, search, social and many other channels but also it has been proven that “Content” is the blood running in the veins of all kinds of marketing efforts. Although the basic undercurrent of content for your product remains the same, your team must fine tune it for different channels. We can outline those finer points in the following:




Email Content

Email content needs attention to both subject line and body. Depending on the nature of your business, you need to keep the content concise. For large, targeted database lists, try It’s critical to have interest generating content in the first line to grab attention. Another very successful hint is to innovate and improve the content to include tips, business news or any periodic FREE offers which will benefit your audience and keep them engaged.

Social Channels

Most of the social media platforms differ ever so slightly but that difference is vital. The best way to reap benefits is to maximize your content marketing time and budget. Tailor your content to the audience of each platform. You need to make sure that each piece of your content is contextually appropriate. Never forget the word “social” when dealing with social media platforms. Although it seems obvious, there is a key to your social media campaign’s success: Just listen more than you talk. When it’s your turn to talk, do so in a relevant way to increase your company’s lead generation capacity.

On the Web

An important factor to observe while putting content on the website is to make sure there is a short summary at the start. This entices the prospect, if interested, to delve into further details of your product. The executive summary is also great to send to leads from with links to read on the website. This filters out clutter and you have a refined list of prospects.

Marketing Strategies and How To Understand Them

Magic Word to Follow: “Understanding”

The marketing strategies of a majority of businesses are always evolving. That being said, optimizing different aspects instead of the strategy as a whole will bring the best results. Use the time-tested business and consumer database from and include the following steps to provide a better understanding. New Tagline

Understanding Customer/Prospect Factor:

“The customer is always right.” First, a thorough research of the available customer data using AI solutions will provide a general template for reaching out to similar prospects. There are various databases available at These databases can be extremely helpful in segregating and fully utilizing the consumer data with their free CRM101 tool.


Engagement Understanding

 Once the particular segregated database lists are ready it’s time to engage. One of the most recent and popular engagement tools used today are social media platforms. Facebook and Twitter both offer polling abilities where you can directly ask for the opinions of followers of the particular brand/company. Including a special offer in the poll-post will greatly increase traffic and engagement. Also, directly engaging with a customer base on social media shows a high level of understanding.

Understanding Testing

 Keeping loyal customers engaged in beta tests and new offers while receiving their feedback will do wonders. Some customers enjoy testing new modifications of the product as it keeps them engaged. Loyal customers then feel involved in the development of the products and provide much-needed word-of-mouth promotion.


Review Rights Understanding

 The ‘review rights procedure’ is used primarily for digital platforms. Many social media platforms allow businesses to run a review process and get feedback on their products. Anyone can implement this method simultaneously through other marketing channels and website platforms. Customers can review products and feel involved like they’re a part of the experience.


Understanding Demographic Factors

 There are many evolving methods to filter a customer base into chosen demographics for internal use. Multiple points of interaction, both online and offline yield this knowledge without leaking the information to outer domains. Make sure to factor this information when planning to approach certain prospects. Over time it will become apparent how crucial this data is to accomplish business goals. Using search tools through you can pour the data into a CRM101 tool included in the subscription and reap the monetary benefits.



Emails not working? Blame it on your subject line…


Logo Hot Sales Leads



Why Your Emails are Not Working. Maybe it’s Your Subject Line

Businesses from all sectors rely on digital marketing through many different channels the majority of which comes through email marketing. The problem then lies in the subject line as it’s the first thing a prospect sees before opening the email. Your marketing team concentrates on eye-catching and useful content your prospect will like. It’s never wise to make the assumption that, even if the email was read, there will be a high volume of responses, calls, or actions on your website. In most cases, the act of just deleting the email is much easier than spending the time to look at the content and decide if it’s of any use. That’s why the subject line of your emails is the single most important aspect of the email.


Use these tips to create noteworthy subject lines that will deliver results:


Short and Intriguing 

If you can pack powerful words to raise a question or construct a challenge that elicits an answer with due thought to the prospective target audience, your email is sure to gain attention.


Avoid Spam Essence

The subject line can never contain certain words/phrases, which are identified as spam by the email providers.


Generic – No, Specific – Yes

Your subject line should reflect your business and there should be an inviting tone to open the email to benefit from that. Generic phrases which have been overused by the spam marketing sites must be avoided like plague. Try to stand out and entice your audience with words.


Using/Providing a Blog/Expert Opinion 

Sometimes it works wonders to hand out a blog post or an expert opinion piece on one of the services that you are projecting to the prospects. If the email is opened once and the opinion or expert advice liked, be assured similar content will deliver similar results.


Trial and Error Method

The age-old method “trial and error” for solutions to mathematical equations is a must to implement here. Making a few subject lines and using them to test response rate can be very beneficial.


Concentrate on Questions

Last but not the least is the way to scan inquiries and questions that your sales team receives from present customers or prospective clients over a period of time. If one customer/prospect asks a question rest assured there are others seeking the same advice.

Armed with these, you are ready to use lead generation data provided by and don’t forget to utilize the free CRM101 tool to add, save and use for the best results as you move forward.



NEW FEATURE – Web-to-lead website form integration

We are pleased to announce a new feature to our CRM101® that will make prospecting easier and more efficient for sales and marketing teams. Users are now able to capture leads from their website forms and automatically store them into their CRM101® account.

Users simply generate the code on CRM101®, and then integrate it onto their website form. Easily implement it with a WordPress or any website. Once installed properly, web form leads will automatically be uploaded to the user’s CRM101® account. This new feature enhances the end-users online prospecting experience by streamlining the lead capture step of the sales process. CRM101® users can take advantage of the new web-to-lead feature and start saving time and energy finding new prospects and customers. CRM101® is included with any subscription at no additional charge.


Please call us at 877 448 0101 if you need help setting it up.