Great mailing lists are key to marketing success
A high quality mailing list is a vital component of any marketing strategy. A well put together promotional piece will only succeed if it’s sent to the right consumers. Targeting your best prospects is the only way to get great results with a direct mail campaign.
Maintain a manageable list
Less is more! It’s tempting to add as many names to your mailing list as possible, but this can lead to more work in the future as you clean up the inevitable bad data that will result. A recent study found that U.S. businesses waste as much as $600 billion a year by holding onto bad data. As a rule of thumb, create a new list every 6 months to get rid of bad addresses.
With Infofree you don’t have to worry about bad addresses, we are constantly scrubbing our data against National Change of Address (NCOA) registries so you’re supplied with accurate information.
You must also do your own due diligence. Nobody likes a clinger. Honor those unsubscribe requests and remove those recipients from your list. You might feel rejected, but if they aren’t interested in your business, they are just taking up wasted space on your mailing list. Remember to keep your list fresh, clean, and up to date for your best results!
Infofree’s verified mailing lists
Direct mail is an effective marketing tool, but it only works well if you’re mailing your piece to an accurate list of names. Don’t waste your time or money sending mail to a poorly compiled, outdated lists; instead, target the right consumers with the best possible mailing list.
Infofree can provide your business with the best possible lists to help you effectively target consumers through direct mail. As one of the most experienced data compilers in the industry, we can provide your business with the highest quality databases out there.
Infofree takes great pride in our quality of information. If you’re in the market for the best data available, choose what’s right for your company and let Infofree supply you with mailing lists that can boost your marketing efforts. With our services, you’ll begin to see your direct mail marketing efforts pay off.
Have a niche you want to target with your direct mail?
Check out our specialty databases