6 Top Tips for Direct Mailing with Sales Leads

 

1. Target Your Audience

Know your target market. With Infofree you can select by geography (including zip code, city, county, radius, bounding box, and area code), type of business/SIC, employee size, sales volume, years in business, job title, and more.

2. Consider Your Audience Size

Consumers can tell if something has been mass-mailed. So, to get your message opened, make the envelope look personal. Place a stamp or actually hand-write your message.

3. Make a Great Call to Action

What is the objective of your message? To call, signup, visit the website? Consider the offer. What is in it for the reader? Is there any incentive? Get the reader to take action!