sales leads

Be More Productive in your Sales

Posted on by Emi L

Productive Sales Image

Lots of us struggle with productivity and especially the pressure that comes with it. Almost every company faces its struggles with sales productivity.

Companies place a tremendous amount of pressure on the sales team despite not always giving them the tools they need to succeed.

Organizations need to understand that growing its sales teams and creating more aggressive goals is not going to solve its productivity issues. Businesses need to dig deeper into the sales rep world and teach them how to be more productive within their field.

The following tips are to help salespeople be more productive in their sales.

Get organized

It’s hard to juggle multiple accounts, manage countless meetings, and respond to dozens of follow-up emails and tasks every day. With a lot on salespeople’s plates, they must stay organized. Finding a solution that fits you, whether it’s a planner, sticky notes, calendar, a reminders app, etc. can help. Being organized will allow salespeople to know what you can and can’t take on at the moment and what project you need to focus on here and now.

Track your time

Observe how you spend your day working. How much time does it take to find, research, and contact leads, send emails, check your accounts? Know what you are spending your time on, analyze your day to see where you can be more productive.

Use data to your advantage

Data helps you sell. Get the right data in the right context. Setting up your data flow to cover the right topics and deliver it to you in the correct way can ease and speed up your selling. Be able to deliver up to date statics in seconds to your client.

Generate high-quality leads

Finding high-quality leads can be tough, but being productive means you need to find them the first go around. Remember that quality trumps quantity. Create a lead qualification system to guide you in the right direction. Know your target market and find individuals that fit it. There are hundreds of lead generation services out there for little to no cost.

Here are a few we recommend:

Invest in on-boarding and make ongoing sales coaching a priority

On-boarding allows you to teach your new employees the necessary knowledge, skills, and behaviors to become effective within your organization. On-boarding allows for upfront teachings of how you do business, speeding up the learning curve. By continuing training with ongoing sales coaching, you and your salespeople will be well educated and know how to close a sale quickly and effectively.

Automate your sales process

With the newest technology, there is plenty of software and services that can help you automate tasks you otherwise have to spend time doing by hand. If you automate everyday activities, you will save time and allow sales reps to get back to core selling activities. There are numerous ways to automate processes for your reps, including using email templates and follow-up email generators.

Align Marketing and Sales

These two should go hand in hand. Marketing and sales professionals are both working towards the same goal and therefore should be supporting each other. They should share research, insights, and plans. Knowing what the marketing team has learned and is doing can help salespeople refer to and bounce off of when trying to close a sale.

Start social selling

Sales reps need to develop relationships whether online such as social media or offline such as at meetings and events. Social media specifically, allows you to network, prospect customer service, and learn about your target market from demographics to interests to community. Knowing and understanding the target audience from social media allows sales reps to effectively drive an engaging and meaningful conversation they otherwise wouldn’t get from the typical ways.

Evaluate and reevaluate sales processes

Make sure you are continuously reevaluating your sales processes to make any improvements necessary. By first determining what works and what doesn’t work about your existing process, you can start to recreate and monitor a new model. You want to be continually integrating optimized processes into your workflow. The beginning of each new quarter is a good time to reevaluate your procedures and readjust accordingly.

 

 

Cyber-Marketing: Wrap It Up

Posted on by Kevin Shallenberger

 

The Starting Point

With Thanksgiving and Black Friday behind us, the holiday season is gearing up for a full blast till the end of the year and ushering in a new prosperous year ahead. Starting as Cyber Monday, the time span embraced Cyber Week but for the knowledgeable new marketing expert with a discerning eye, Cyber Week is actually a start for the festive weeks to come.

Readiness Helps

Your team must fine-tune your website and not leave unattended any “404 Not Found” kind of pages popping up when your prospects are looking for you. Check out on the following basic pointers that your team must adhere to keep your website and landing pages in the best health:

1. Check Speed

Use available tools in the market (for example Google’s) to let your team run a speed test. If your team finds a lag in the load time or other discrepancies, make sure to address them as soon as possible, Remember to run the tests from more than one site.

2. Constant Vigil

Your team must have a constant monitoring system (you can also use available professional services) to check the website and other virtual platforms your business is using because a few hours of outage can cause a lot of losses and affect visitor frequency.

3. Mobile Must

One of the major factors not only with millennials, who are some of the biggest spenders on the web, but also public in general researching for a product, is mobile-friendliness of your virtual pages. All your virtual platforms including your website must be mobile friendly and open with ease and speed.

4. Buttons and Arrows

If you have buttons and arrows to click on your website, your designers must make sure that different thicknesses of fingertips are taken care of, especially when your prospects are using mobile devices.

Engage All

Your team has been working diligently but this is the time to reconnect with slow responses or those who haven’t caught on to your excellent services. Make sure to not only communicate what such prospects might have missed out on but also to reach out to all on your lists, provided by Infofree.com, where the business databases, have 95% accuracy and consumer databases approximately 90% accuracy.

Offers – CTA

Now is the time to start on the lucrative offer spree and attaching a few must act Call-to-Action (CTA) positions. Your team must focus now on incentivizing and rewarding customers for purchasing sooner rather than later. Your offers can be repackaged and re-offered under slightly different terms so no need to get a brand new offer ready all the time.

Optimization Helps

With your offers and incentives, another great idea is to optimize particular landing pages for specific offers which searching prospects can visit. Such pages help keep the concentration of the visitors on the products/solutions, they were looking for. Another great way to keep them engaged is to put a timer on the page to highlight to the visitor how time is running out on their chance to grab the deal.

Naming Works

Whatever is your offer, make sure to give it a name (for example, Cyber Week offer). As time moves, the offers can be fine-tuned and made to float again as the Year-End offer, Christmas offer and the list goes on. It’s a proven fact that the customers like to call your offer by a title when talking about it or even when ordering it.

Look Forward

Your team will do well if it puts into place a skeleton marketing campaign for the coming weeks as you move through this Cyber Week promotions. As the digital rush of the holidays picks up and you handle all the traffic online, your team will do great to keep an eye on the future weeks for advising, rejuvenating and reengaging prospects while offering continuous support and encouragement to your loyal customers.

Quick Answers

Last but not least is the prompt answering of any questions that the visitors are posing on your website or landing pages. The holiday season is a no-holiday time slot for the experts answering such queries otherwise be assured that your prospects will be going to your competitors.

 

Expert Marketing – Desired Results

Posted on by Kevin Shallenberger

                                                                                                       expertise matters infofree.com/blog

 Expertise Matters, Develop Credibility

The business climate in most of the sectors is getting increasingly marketing-savvy. And the prospects are getting smarter, thus making it harder and harder to impress prospective clients. Our experts at Infofree.com listed some of the ways to sharpen your marketing skills for success:

Expertise Hub

All the marketers in your business sector are aiming to grab the attention of the prospects. If you can, develop your webpage or even an FAQ landing page into an expertise hub. You will be way ahead of any competition. Your experts can showcase their expertise there and develop it into an “experts available for answers to queries” also.

Credibility

With your experts developing an expertise hub, the quality and timing of answers will establish your credibility in the market. An established credibility ensures an established audience that not only feeds into your funnel of prospects but also promotes your products and solutions with word of mouth and more.

Action Content

Content is one of the most essential parts of any marketing strategy but the content that is based on data and provides pragmatic insight gets more attention. Nowadays the audience loves to find actionable “how-to” information for different problems. If your business domain has such venues to explore, you can benefit a lot.

Innovative Videos

You can also generate videos which address the queries and generic problems in your business sector and troubleshooting with your solutions. Your team will also be surprised to see booming engagements and sharing of those by the audience if you make them easily shareable. Remember to keep them short, relevant and interesting.

Explore Communities

Along with building your brand and expertise, you should also look for which sites your targeted audience is frequenting. Through feedback and research, you can also identify business publications or special editions of magazines, influencers in the communities and professional chat rooms for troubleshooting. Getting an audience engaged there, will be one of the most effective ways of reaching a wide spectrum of prospects.

Use Lists

Last but not the least, your team can use the lists provided by Infofree.com, where the business databases, have 95% accuracy and consumer databases approximately 90% accuracy, to use the aforementioned techniques for the best ROI (Return on Investment).

 

Holiday Marketing Time Has Arrived

Posted on by Kevin Shallenberger

Holiday Marketing in Lead Generation

The holiday season brings to mind decorations, family, friends and much more. But recently the holidays have evolved into a billion dollar industry and it’s time to imagine opportunities within. To engage your leads and prospects in a warm, festive marketing environment the following helpful guidelines can be considered:

Mindset

First and foremost, your marketing team will need to get an understanding of the mindset of your audience. With different businesses, this changes dramatically but remember the holidays are that time of each year when your team can show the fun side and enjoy it with your audience. Better you understand your audience, better will be the interaction.

Surprise

The element of surprise is essential and can be incorporated in content, offers, and Calls to Action (CTA). A surprise gift, offer or just a zombie-fever theme can attract attention. Expect the unexpected is the expression that should guide your audience to open your business windows of interaction with them.

Silly

This is the time of the year when your marketing team members can bring out the silliest ideas out and get away with them. Packaging those ideas in a creative way brings out the laughter and some of those are set to go viral through your audience.

Tradition

Tradition is paramount in the holiday environment and it’s a good idea to ask your audience about their plans. People love to share their images of the decorations and other stuff they are indulging in. Depending on your business sector, you will collect a wealth of resources to share on social media and other platforms and the audience will flock to watch their own stuff and more.

Spectacular

If your business sector deals with products or services, where your team can safely incorporate festive bits, you are in luck and take full advantage of it. But if your sector has nothing to do with the holidays, it’s profitable to get innovative and find effective ways to use holiday marketing engagements. Your social media and other platforms can also be effective windows to share those on.

Tweak It

There is still a lot of buzz that can be generated by even simply tweaking holiday elements to your branding. On your social media platforms, your team can change the profile photos or other noticeable characteristics to holiday themes.

 

Marketing – Friend or Foe?

Posted on by Kevin Shallenberger

     

 

 

 

Your marketing team is all set for the Fall Strategy to raise your ROI and to start the ball rolling. Once your team logs into your accounts to get reliable leads provided by Infofree.com; there is more to than just sending an email.

Instead of just waiting for a response, there are some trusted win-win tactics which will provide you with a definite lead. Our experts have distilled the best available offers to provide with your approach. With your knocking on the door – email, you can send them:

Webinar Summaries

A link to your webinar transcripts or audio recordings or anything from the hosted webinars of value can trigger a prospect to look into it. If your content catches the attention of the prospect, you can be assured of a reply and take it further from there.

Burning Issues

With your experts having a fair idea about the burning issues facing the audience in your sector, it’s easy to provide a simple but reliable downloadable guide or Q&A kind of pdf documents to address those topics. The audience out there is full of questions and if you can satisfyingly answer even one such doubt, the prospect is definitely going to reach you for further answers.

Tempting Teasers

Anyone will love to see an overview or a simple intro or just a condensed chapter of an e-book, which is relevant to the sector you are representing. Depending on your business area, you can choose to dangle the carrot to get immediate attention. For example in real-estate, you can offer a study of the area or a free consultation for their budget and how best to look for the most appropriate property for the prospect.

Free Sample/Coupons

Many businesses can take advantage of providing a free sample of solutions or just mailing a free coupon. That can be tracked when cashed and that is the point to get more information. In addition to noting what is the interesting point of the prospect.

Futuristic Approach

If you have an upcoming product launch or an upgrade, take advantage of that by giving a discount offer in exchange for a sign-up. In some cases, this can bring a spike in attendance. In engagement also and in converting prospects to loyal clients.

Page Visit Options

Last but not the least, your team can make sure to offer some sort of incentive. Something appropriate to your business sector. This will make sure the prospect will visit your homepage for a particular solution.

Your team must remember that the prospect may not be ready to purchase your products. You should reach out to nudge them toward a decision or at least keep them engaged.