Database Marketing – What 2018 Taught Us

Summing It All Up


2018 soon will be a year that was and in the last days, as it tiptoes out, our experts spent time and effort to sum it all up for your marketing team.

Myth Busters

One of the most important topics addressed when in lead generation marketing strategies. We didn’t list an exhaustive list but important to keep in mind are: Lead Generation Can’t be Tracked; Qualifying Leads Don’t Matter; Quality Landing Pages are a Waster of Time; Social Media No More Effective in Lead Generation; Webinars are a Waste of Time for Lead Generation; Loads of Own Success Stories Needed.

Social Media

While dealing with social media strategies, we did stress on different approaches for various platforms but the underlying factors of the strategy were: Encouraging feedback and comments; listening to complaints – if any and taking remedial measures in the shortest possible time; geographical targeting; demographical fishing for enhanced reach; using small budget ads where possible and gated content from experts to make your brand as the leader of the pack.

Real World

In the real world, in addition to the age-old methods of emails, cold calling and such, some unorthodox methods were highlighted. The experts have also recommended using solution highlighted languages – in all dealings – at all stages; planning and delivering with optimized solutions; never giving up easily and changing the strategy midway; making sure to reach back in the least possible time to prospects’ asking for a clarification or just more information.

Virtual Domain

In the virtual world, there are simple but also proven approaches to rise above the clutter of competition. A highly professional home page, different landing pages for popup offers or Call To Action (CTA) options; webinars and follow-up with raised questions and queries; expert commentaries on subjects of concern in your business domain; running quizzes, contests, and engagements – were just some of the pointers to note.

Trusted Funnel

Your team should keep an updated funnel by using free CRM tool and the emails from the lists provided by Infofree.com, where the business database has 95% accuracy and consumer database approximately 90% accuracy. Thus your funnel will stay healthy and focussed.

Strategy Inventory

Finally, a very important task this week is to take a thorough inventory of your toolbox and check which ones worked and which need replacement in the coming year (next week onwards). Some of your strategies haven’t yielded desired results so make a note of it and let your experts decide if those need deletion or fine-tuning. Overall, be assured that 2018 is over and you can learn and move ahead.


 


‘Tis The Season For New Customers

Infofree customers

Jingle Bells For Customers


 Yes, this is that time of the year where your team should be the Santa Clause for your prospects, customers and business associates.
 

Tradition The Icing

 
During this festive season, your targeted audience is binding with the traditions of family and also friends. If your team can find ways to be a part of that you’re a winner. Local businesses or geographical boundaries associated with your business can define what you are looking for in the virtual and real world to reach out.
 

Gift Wrapping Offers

 
You can repackage your offers as special gifts for your customers. Simple gifts matter. For example, a stationary shop owner decided to give kids some color pencils and became a darling for the customers for the coming year as kids loved and goaded their parents to revisit the shop for their requirements. 
 

Identifying And Adopting

 
Your team will also come out on top if you identify the different festivities in your domain. Remember there are major and minor micro-societies in any targeted business area. It will pay to understand the various traditions. Most of the time it comes as a surprise to minorities when wished or greeted on their festive occasion. Thus forming a bond with a smile.

 

Personalize & Be Present

 
One of the most ignored aspects of lead generation is personalization on an emotional front. For many of your prospects, there is a hidden emotional part like being alone or also having suffered a loss. The causes can be any but the solution is the same. An understanding outreach from your team gets you a client from a prospect. 
 

CRM Usage A Must

 
The free tool CRM provided with your Infofree.com subscription is a sure way to not let any prospect left behind as you move on. Also, the CRM will definitely play a major role as you move forward and utilize optimized details from lists, provided by Infofree.com, where the business databases, have 95% accuracy and consumer databases approximately 90% accuracy.


Max-Out Marketing in December

 


Maximum Use of This Festive Marketing Month

 
2018 is at the exit-month: December and time to give all the year-long content a new lease of life so your marketing strategy can cap it all in these four weeks.
 

Working Ideas

Your best marketing ideas need an injection of fresh impetus so those can cap it all with flying colors in December. A closer look will show where your experts can improve the presentations on different platforms without changing the basics.
 

Social Media 

Most of the new strategy changes that work best – usually will be on social media platforms. A discerning eye will show which social media approach needs a change of clothes. For example how you can make your Facebook page more attractive or engage in conversations on Twitter or post business related pictures on Pinterest. 
 

Colorful Festive 

December is the month of festivities and color is in the air. Depending on your business sector – go ahead and add color to your presentations. This is the last opportunity of 2018 so indulge but with caution.
 

Musical Vibes

Music appropriate for your business can bring attention to your products and solutions. Appealing music plays an excellent catalyst role to bring prospects. Sometimes a tune stays in the head and keeps prospects bringing back to you.
 

Caution Call

In both the above approaches of color and music, the appropriate quality and quantity need optimization with an expert overlooking the implementation otherwise the results can be disastrous. As retailers go for appropriate colors and musical tunes to attract attention, your online team can generate short, concise and soothing colors and tunes to highlight your offers on your websites and other online presence.
 

Thank You 

Nothing will bring a more genuine feeling of appreciation in your customers, prospects and business associates than a short, concise and personalized in some way – a note Thanking them for being associated with your entrepreneurial spirit. If you are a retails business outlet or have a physical office, then do not forget to thank the cleaners, delivery people and mailmen/mailwomen, just to name a few. Your business will be helped by those invisible hands more than you can perceive in real time.


The Myths of Lead Generation

Myth Busters


Your team has been working hard on lead generation and converting prospects to clients. But along the way, the grapevine is ripe with wise phrases which have found to be untrue. Our experts at Infofree.com are also providing a short list of prominent among them:

Lead Generation Can’t be Tracked

Remember that tracking lead generation is like keeping an inventory of your business. There are also many methods to track from the first contact to the final sale. There are different factors which suit various business. Depending on your sector, your team can appropriately choose the optimized analytics or suitable metrics tracking.

Qualifying Leads Don’t Matter

Quality is always a step ahead of quantity and this is specifically true if your business is working in B2C but also in a highly competitive B2B sector. Depending on your business, your marketing team can optimize the qualifying factors for the process of lead generation and benefit from quality attention.

Quality Landing Pages are a Waster of Time

Great landing pages take a business to greater heights of success and are an essential part of any successful marketing strategy in most of the businesses. Your team can also decide on the necessary number of landing pages, appropriate for your business. The quality offered on those and usage of available Artificial Intelligence (AI) solutions to grab details of visitors is a must.

Social Media No More Effective in Lead Generation

Social media platforms have been a valuable marketing tool for customer interaction and raising your brand awareness. The factor that is important to focus is that different platforms like Twitter, Facebook, LinkedIn or any other ones, need specific ways to post an update to get best results. Just dumping on social media platforms will not provide a successful return.

Webinars are a Waste of Time for Lead Generation

This sentence is farthest from the truth as with modern highly aware and Internet-savvy audience. The webinars go a long way in a fruitful interaction with your customers and prospects. A well-planned webinar schedule with experts in attendance to answer any questions on the particular subjects yields successful results over a period of time.

Loads of Own Success Stories Needed

It’s always one story that clicks with a prospect; hence the focus will be on quantity but on quality. Your business also offers solutions and if you have a testimonial from a real customer you are all set for success.

There is umpteen number of myths your marketing team will come across. But a determined focussed optimized marketing strategy will definitely guide them along the road to success.


 


Consistency and Raising Business Awareness


As time goes on, there is a constant clamor for change in business marketing strategies. The pundits are declaring that consumer habits are constantly changing and hence marketers must change the way they market. We agree that the marketing strategies must change to match the way people are actually shopping. We are going to list those methods which need consistency to get results.
 

Reaching Out

 
With the business marketing databases of Infofree.com having 95% accuracy while consumer databases with approximately 90% accuracy, the immediate effective way is to reach out. Do this with a multi-pronged process of short but effective emails and courteous calls focusing on your product. In addition to using email to reach out, your team should utilize it as a follow-up tool to stay in touch with prospects and customers. 
 

Social Media

 
Social media is highly rated in marketing strategies but one point which is often overlooked is – consistency. A regular and consistent posting timeframe will improve your visibility and drive up your metrics on different platforms. Both your own original and shared quality contents are essential to continue the consistent presence there.
 

Quality Business Blog

 
Blogging with expertise and looking to provide answers to problems or issues arising in your sector on a regular basis, will keep visitor flow steady to your website. Expert commentary builds your brand as the credibility of your product builds. Without hesitation, your experts should be available to address issues on a priority basis. 
 
Last but not the least, please feel free to reach out to the expert team at Infofree.com for clearing any hurdles you face along the path to success. 877.448.0101 We are available Monday through Friday, 8:00 am – 5:00 pm CST