Feeling Lucky?

 


Email Luck

Thanksgiving Week is here. The annual event is about not only turkey but also giving thanks for what your business has. After watching the trends and doing diligent research, our experts at Infofree.com came up with the following dos and don’ts while handling your Thanksgiving week and beyond marketing strategy:

Short Attention Span

First and foremost remember that your audience will have a short attention span when it comes to email or any other kind of online messaging. If you are in a sector that caters to this holiday then you know what to do before, during or after the event to reach out with deals and other niceties. But if you have products for other business sectors you can be very concise in word usage when.

Incredible Instant

The subject line of the email or the message has to be incredibly enticing for your reader. If you want the prospect to land in your lap during this holiday season; it’s better to avoid words like FREE, Incredible Offer, Once in a lifetime etc. which are thrown around by most. Your winning cards get the best deal by saying in straight language: What you’re offering instead of teasing like normal times.

Mobile Friendly Humor

On Thanksgiving tables when one wants to avoid listening to a monologue from an elderly relative; then checking one’s smartphone is seen as a smart way out. Your email or message, if mobile friendly, can be a savior for the person and if you can add a pinch of humor, relevant to your business sector, you are a winner.

Let Competition Lag

Most pundits in the business sectors except where there is relevance for the particular holidays, advise to shut down virtual marketing efforts. You will do great to beat the competition if you can keep your marketing machinery running but with a pragmatic approach. You never know when Lady Luck is going to smile on your business. Also, remember problems don’t respect holidays so why should you, who are offering solutions. Just make sure to fine-tune your marketing efforts more to problem-solving mode.

Automated Replies

On the holiday trail, most people set their email responders to automated modes of replying that they have limited connectivity or not checking emails till the end of the holiday season. Your team shouldn’t be fooled by such answers and be encouraged to send concise, short and solution-based email messages. Most prospects still check their emails and if you are offering something that is relevant, you are a winner.

Funnel, CRM Usage

As your team uses the lists provided by Infofree.com, where the business databases have 95% accuracy and consumer databases approximately 90% accuracy. Make sure to use their free CRM tool provided. Save the prospects for your funnel for further interactions along the way.

Black Friday

Thus following such a strategically optimized marketing plan will definitely make Black Friday a profitable experience. As your ROI (Return on Investment) will expand and your profits will soar.


 


Expert Marketing – Desired Results

                                                                                                       expertise matters infofree.com/blog


 Expertise Matters, Develop Credibility


The business climate in most of the sectors is getting increasingly marketing-savvy. And the prospects are getting smarter, thus making it harder and harder to impress prospective clients. Our experts at Infofree.com listed some of the ways to sharpen your marketing skills for success:

Expertise Hub

All the marketers in your business sector are aiming to grab the attention of the prospects. If you can, develop your webpage or even an FAQ landing page into an expertise hub. You will be way ahead of any competition. Your experts can showcase their expertise there and develop it into an “experts available for answers to queries” also.

Credibility

With your experts developing an expertise hub, the quality and timing of answers will establish your credibility in the market. An established credibility ensures an established audience that not only feeds into your funnel of prospects but also promotes your products and solutions with word of mouth and more.

Action Content

Content is one of the most essential parts of any marketing strategy but the content that is based on data and provides pragmatic insight gets more attention. Nowadays the audience loves to find actionable “how-to” information for different problems. If your business domain has such venues to explore, you can benefit a lot.

Innovative Videos

You can also generate videos which address the queries and generic problems in your business sector and troubleshooting with your solutions. Your team will also be surprised to see booming engagements and sharing of those by the audience if you make them easily shareable. Remember to keep them short, relevant and interesting.

Explore Communities

Along with building your brand and expertise, you should also look for which sites your targeted audience is frequenting. Through feedback and research, you can also identify business publications or special editions of magazines, influencers in the communities and professional chat rooms for troubleshooting. Getting an audience engaged there, will be one of the most effective ways of reaching a wide spectrum of prospects.

Use Lists

Last but not the least, your team can use the lists provided by Infofree.com, where the business databases, have 95% accuracy and consumer databases approximately 90% accuracy, to use the aforementioned techniques for the best ROI (Return on Investment).


 


Holiday Marketing Time Has Arrived


Holiday Marketing in Lead Generation

The holiday season brings to mind decorations, family, friends and much more. But recently the holidays have evolved into a billion dollar industry and it’s time to imagine opportunities within. To engage your leads and prospects in a warm, festive marketing environment the following helpful guidelines can be considered:

Mindset

First and foremost, your marketing team will need to get an understanding of the mindset of your audience. With different businesses, this changes dramatically but remember the holidays are that time of each year when your team can show the fun side and enjoy it with your audience. Better you understand your audience, better will be the interaction.

Surprise

The element of surprise is essential and can be incorporated in content, offers, and Calls to Action (CTA). A surprise gift, offer or just a zombie-fever theme can attract attention. Expect the unexpected is the expression that should guide your audience to open your business windows of interaction with them.

Silly

This is the time of the year when your marketing team members can bring out the silliest ideas out and get away with them. Packaging those ideas in a creative way brings out the laughter and some of those are set to go viral through your audience.

Tradition

Tradition is paramount in the holiday environment and it’s a good idea to ask your audience about their plans. People love to share their images of the decorations and other stuff they are indulging in. Depending on your business sector, you will collect a wealth of resources to share on social media and other platforms and the audience will flock to watch their own stuff and more.

Spectacular

If your business sector deals with products or services, where your team can safely incorporate festive bits, you are in luck and take full advantage of it. But if your sector has nothing to do with the holidays, it’s profitable to get innovative and find effective ways to use holiday marketing engagements. Your social media and other platforms can also be effective windows to share those on.

Tweak It

There is still a lot of buzz that can be generated by even simply tweaking holiday elements to your branding. On your social media platforms, your team can change the profile photos or other noticeable characteristics to holiday themes.


 


Winning The Lead-Gen Race

 


With the holiday season knocking on the door, your marketing team wants to accelerate the lead generation process. One of the sure ways to utilize all the lists provided by Infofree.com; where the business databases have 95% accuracy and consumer databases approximately 90% accuracy. It’s time to optimize your Call To Action (CTA) using the following enhancers:

Transparency

One of the most overlooked factors is lack of transparency in the offers. Most of the time, there are intentional or unintentional catches in the offers and usually, the visitor is confused thus leaving without acting on the CTA. Make sure there is complete transparency in your offer and there are no later hiccups.

Clarity

Most people looking for a solution have a defined problem and if you can clearly offer a product/solution to address that, your visitor is all set to become a potential client.

Offers in the CTA

Instead of just using sugar-coated words to entice prospects, your team can make some offers which make the visitors ponder and feel the need to ask for more information. E-books, Free Trials, just a few Q-A from webinars or an offer to answer any queries of the visitors by your experts can go a long way in getting your leads to follow your CTA directions.

Placements

Placing the CTA is of paramount importance and special care should be taken to catch the roving eyes. Colorful presentation with highlighted contrast compared to the rest of the material is a sure sign to get attention. Never wait till the end of a page to place it.

Landing Page

Never a CTA should lead to a homepage and instead should have a landing page – dedicated to the purpose. Remember that when a visitor clicks on your CTA, there is expectancy to open exactly what you mentioned in the CTA; not to roam around your webpage.

Avoid Generics

Most of the successful conversations and actions are taken on CTAs are generated when specific words – prompting actions – are used. It’s best to avoid generic words in CTAs and your marketing experts can make sure to use action words specific to your business sector.


 


To Webinar Or Not To Webinar

Webinars to Suit Your Domain


Everyone in the marketing world knows about webinars; you might have hosted a few. But have you ever given a thought to the types and formats of a webinar that will really get your customers and prospects interested? To get the best out of your time, money and efforts, maybe you should address your audience on the following lines.

Sourcing for Audience

All efforts will fail if there is no reliable source of available leads. Your team is never sure where the next prospect is coming from and there are smiles when a visitor shows up and doom clouds hover when there is none. Here comes infofree.com, where the business databases, have 95% accuracy and consumer databases approximately 90% accuracy, and you can start reaching out to invite an audience for your free webinars.

Prospect Oriented

With a distilled list of prospects from infofree.com, you are ready for webinars where your experts will address a common problem in your field and how your products/solutions are solving them, improving them as you listen to client feedback. Remember not to sound like a sales pitch talker. There will also be time for that later. Here just attract the attention, nurture the communication and listen for doubts and problems. As you go along, highlight the solutions, without sounding like pushing for a sale.

Product/Solution Demo

With your experts on your products, this kind of webinar helps generate interest and demonstrate that you have a solution to the problems facing your audience. Make sure to keep it short, informative and fine-tuned to your business specific audience.

Interactive Mode

The interactive mode can be added at the end of every webinar. But, you can also have specific ones where your experts interact with the audience. Taking their doubts and questions to provide answers and solutions. This kind of webinar, if held on a regular schedule, can also make you a leader in your business domain.

Workshop Style

On the lines of interacting with an audience but these are a more on-hands approach where the experts are kind of giving an informal training about the usage of your products and solutions. The aim is to show there are solutions to solve the problems of your audience. Along the way, there are explanations on how solutions are generated and doubts cleared about the usage.

Case Study

Once you have a list of customers who are actively pursuing communications with you; it is also worth having a case study webinar with real clients. The word of mouth from them is invaluable as they give a description of their problems and hiccups, then finding your products and getting a much-needed respite with those. This must not be attempted with a lot of clients at the same time as that will lead to a cacophony of contrasting views and opinions. Usually, more than two is not advisable anytime.

Innovative Approach

There can be many different approaches to host interesting and attention captivating webinars; you have to decide which ones work best for your business domain. Remember to avoid the herd mentality and get ahead by becoming a thought-provoking and solution generating leader.


 


The Art of Funnel Management

 

 

The Art of Funnel Management


In tapping and converting prospects into final successful deals is time consuming, costly and requires patience. With the available leads from Infofree.com, the business databases, having 95% accuracy and consumer databases with approximately 90% accuracy, you are set for outbound leads. You can go ahead and reach out to them through your defined marketing methods.

Also, your website, your webinars and other methods incorporated in your marketing schedule are sure yielding results for leads additionally. All these go into a concept called the funnel; through which your sales process filter these to the bottom.

Wide Top

On the top of the funnel, is the widest part to grab all and every lead that your team is accumulating and feed goes in without any filters. Your team must have Artificial Intelligence (AI) solutions in place on your website and other landing pages to grab visitor details and all those go into this wide top mouth.

First Sieve

Now your marketing team starts identifying prospects with even slight inclination; based on the interest shown, any call-to-action taken or queries posted. This step also gives you potential sales leads albeit in a broader sense.

CRM Play

Although you can use the CRM tool,available FREE with Infofree.com anytime in the sales process, to streamline and manage your funnel in an optimized way, this is the best stage to feed the potential sales leads into the CRM. The use provides your team to keep an eye on the successful growth of the prospects into clients.

Personal Touches

With your potential prospects lined up, your team must move beyond any automation. Make a personal reach-out with experts to clear any doubts. Therefore, depending on the prospects’ frequency of visits to the sites, your team can identify those as high potential opportunities.

Final Pitch

Starting from the raw data on top, the team is ready for the final pitches; the strongest leads turn into the successful sales.

Business Specific

When putting leads and prospects on top, be business specific. Therefore, you can also weed out as soon as you can identify any artificial inputs like spam.

Smart Thinking-Smart Choice

Instead of hoarding along all, your experts can make smart choices and define the ongoing process to benefit the most from your time and money input.

Whatever your business area is, practiced patience, optimized expertise and concentrated approach along the funnel path with your unflinching efforts and unsullied faith, will yield a good Return on Investment (ROI).


 


The Myths of Lead Generation

Myth Busters


Your team has been working hard on lead generation and converting prospects to clients. But along the way, the grapevine is ripe with wise phrases which have found to be untrue. Our experts at Infofree.com are also providing a short list of prominent among them:

Lead Generation Can’t be Tracked

Remember that tracking lead generation is like keeping an inventory of your business. There are also many methods to track from the first contact to the final sale. There are different factors which suit various business. Depending on your sector, your team can appropriately choose the optimized analytics or suitable metrics tracking.

Qualifying Leads Don’t Matter

Quality is always a step ahead of quantity and this is specifically true if your business is working in B2C but also in a highly competitive B2B sector. Depending on your business, your marketing team can optimize the qualifying factors for the process of lead generation and benefit from quality attention.

Quality Landing Pages are a Waster of Time

Great landing pages take a business to greater heights of success and are an essential part of any successful marketing strategy in most of the businesses. Your team can also decide on the necessary number of landing pages, appropriate for your business. The quality offered on those and usage of available Artificial Intelligence (AI) solutions to grab details of visitors is a must.

Social Media No More Effective in Lead Generation

Social media platforms have been a valuable marketing tool for customer interaction and raising your brand awareness. The factor that is important to focus is that different platforms like Twitter, Facebook, LinkedIn or any other ones, need specific ways to post an update to get best results. Just dumping on social media platforms will not provide a successful return.

Webinars are a Waste of Time for Lead Generation

This sentence is farthest from the truth as with modern highly aware and Internet-savvy audience. The webinars go a long way in a fruitful interaction with your customers and prospects. A well-planned webinar schedule with experts in attendance to answer any questions on the particular subjects yields successful results over a period of time.

Loads of Own Success Stories Needed

It’s always one story that clicks with a prospect; hence the focus will be on quantity but on quality. Your business also offers solutions and if you have a testimonial from a real customer you are all set for success.

There is umpteen number of myths your marketing team will come across. But a determined focussed optimized marketing strategy will definitely guide them along the road to success.


 


Off-Road Marketing Strategies

       


Off-Road Marketing Strategies: The Guidelines


Most businesses are running the marketing strategy through emails, cold calls, social media and usual methods out there on the road but try using the following off-the-road guidelines to get excellent results using Infofree.com, the business databases, having 95% accuracy and consumer databases with approximately 90% accuracy.

Research Stage

Using the lead generation lists, it is a good idea to do more search and save to distill your own business list in usually three categories – high, medium and low priorities. Also, depending on the time and budget, your team can address those in that order. Your team will be surprised to find the categorizations evolve and help in the planning stage.

Planning

On the basis of monetary values, demographics, age-groups and various other factors which are relevant to your products or solutions. Also, your team can plan a detailed worksheet. Important pointers are to have experts on hand and good listening ears to do the needful when using the personal call strategy. This is also an important planning stage to make sure your team is not shooting in the dark.

Audio Conversations

With con-people and spammers ruling the digital and other allied platforms, a soulful personal call is always welcome. This also works in some businesses better than others so it’s for your team to decide how much this will work. In most businesses, if there is value in providing a solution instead of pushing a solution, there is a welcoming sigh from the prospects.

Use Solution Languages

If your team can do the needful research on the persons at the other end of the call – their lives as human beings, their likes, dislikes and many more factors, you have struck gold. Starting on such a personal note, the words start melting the usual icy reactions.

Personalized Social Media

There are Artificial Intelligence (AI) solutions now available. They can provide your team with tools to use the social media with a personal touch. Social media platforms are a goldmine of personal data;  detailing likes, dislikes and other attributes of personalities – and if your team can get a small percentage of that data, your reach out will be super-successful.

Never Give up

Many give up easily and start changing strategies. It’s better to have a sound strategy with flexibility and open-mindedness. Finally, failure is one of the first tastes that a marketing person must learn to take in his/her stride. FAIL, as said by a wise person is First Attempt In Learning (FAIL).

To End

Remember to look at your methods emails, calls, social media among others and make sure to add that personal touch. Be prepared in such a manner that provides a cutting-edge advantage and yields excellent Return on Investment (ROI).  Your monthly overview meetings will start witnessing results as your team learns more and more about the prospects. and creates a plan before dialing the number or contacting prospects via any other means like email or social media.


 


Building a Loyal Customer Base


Lead Generation or Customer Base Acquisition


As an entrepreneur, your dream is to build a successful business with a vast and loyal customer base. Everyone is vying to get the prospect’s attention, entice visitors and convert leads into sales deals. In addition to run-of-the-mill suggestions like using direct mail, email, sales offers and other methods, there are some specific pointers. Extract maximum benefits, using leads from the business databases of Infofree.com having 95% accuracy while consumer databases with approximately 90% accuracy. The following of those can guide your team to optimize your efforts in your business of choice and arena.

Product Placements

Depending on the field of your activity, product placement can deliver a quick boost of inquiries to from your customer base. Your budget and business connections play a vital role in the product’s notoriety. Some of the intellectual-solutions have found a great way forward through inclusion in a presentation; a university professor who endorses the qualities of your offerings. Invest in product placement; compared to exorbitant costs of advertising spaces to achieve the same audience reach. Moreover, audiences are notorious for switching off sounds and/or attention during advertisements.

Link Bonding

In the modern competitive marketing world, one of the least used methods is link bonding or link building where there is a sharing of link hosting with other websites and pages. The process is a challenging and time-consuming effort for the marketing team but the benefits surpass the investments. There are now AI solutions and even helpful searches on Infofree.com databases; which can help your team identify the similar or allied partners to explore back-linking possibilities.

Co-Marketing

Another slightly different from link bonding is the method of co-marketing where complementary and non-competitive alliances are made for a way forward strategy. In most of the business sectors, such mutually beneficial activities can be identified and generated. Your customer base is easier to reach when multiple sources of marketing are in use.

Expertise Showcasing

There are many options in which your experts can become the talk of the industry in their chosen fields; thus raising the awareness levels of your brands. Speaking at trade fairs, through webinars and posting blogs are some of the ways in which your experts can showcase your brand. Over a period of time, once the brand name gets established, it becomes easier to maintain it.


 


Stick A Perfect Landing…Page

 

An Excellent Landing Page Has Clarity, Not Ambiguity

Remember a landing page for your business, is the take-off page for the successful flight of your business. More user-friendly and offering optimized usage it is, more visitors will become loyal customers from just prospects. There are certain strategic guidelines to get an effective and prompt response from your visitors. Clarity is the magic word that must run through every vein of your website.


The First Cut is the Deepest

Everyone on the internet is skeptical. Although they may land on a page, there needs to be some careful persuasion for a stay and a return. Having visited scores of pages, the modern day visitor is hawk-eyed and the best bet is to have your product available as soon as possible to the roaming eye.


To the Point

Most of the business-oriented visitors do not like to waste time in the cyberspace but are looking for a product or a solution. With no-nonsense, the website should highlight the products and/or solutions offered on the first page. The details can be provided on linked pages but the experts must write a few words about the product that will give an enticing glimpse into what you are offering.


No Bait and Switch

You must be familiar with the expression “bait-and-switch” signifying sometimes illegal techniques. Make sure there is none of that on your pages. Not only your business can land in hot waters but also put an indelible mark on your credibility. The fruits of avoiding it are longterm and worth pursuing.


Call to Action

Overall, your landing page must be designed to spur the visitor. Drive them to go through the stages of a researcher and then into becoming a loyal customer. There are many different ways for a call to action for various business and sectors. Depending on your line of business, you must offer something that shows value like the prospect of a product update or a free trial period for your solution. Without losing a bunch of cash on these, your experts can identify what is the best offer in your sector to attract prospects.

Overall, every business owner or customer knows, business means making money. You are an entrepreneur to make a profit but your intentions must match your own convictions. The spelling out of clear-cut intentions based on your honest convictions, attract the prospects in an inexplicable way. When you use the business databases of Infofree.com having 95% accuracy while consumer databases with approximately 90% accuracy, your team should be honest in approach and leads will convert.