Your marketing team is striving to generate high-quality leads and has worked on excellent content of your lead generating strategy. Now to remember landing page is an essential factor to provide a successful outcome.
Using lists provided by Infofree.com, where the business databases, have 95% accuracy and consumer databases approximately 90% accuracy, your team is ready to take control of the strategy.
Before your team starts welcoming visitors, check your landing page for the call to action (CTA) offers you provide. Stressing the importance of the landing page in the marketing strategy, our experts have made a list of guidelines for your team to follow:
Forms Short and Concise
It is a fact that without optimized, short and concise forms, there will not be any lead generation. The forms should be clearly worded and must have some essentials like a headline for the offer. Your “submit the form button” also can be turned towards your offer like “Free Trial.” Short and concise information seeking forms are definitely filled more often. Provide security aspect of the submission so the visitor is assured of data privacy and security. Make sure the data you are asking is essential to further your equation with the prospect and its relevance to your business field.
Undivided attention from the visitor on your landing page requires no other offers to distract them. As much as you want to attract the visitor to some more links or offer to visit your other pages, the bottom line is: there should be no navigational distractions from your landing page.
From the very start to the end, you must maintain complete transparency and consistency in your language and offers. Make sure that nowhere there should be words like Free and then at a later stage, an amount of money – however small – is asked for. Similarly, a download if offered, must not stop – asking for more information or money.
Enhance Value Points
Use bullet points to enhance the value of your offer and how your products are aimed at your visitors. Make the visitor feel that they are getting much more than they bargained for while signing up on your forms.
Social Media Platforms
Your landing page must have social media links. Usually in the form of buttons so that they can be clicked and the visitors can share. Place the buttons at the end/bottom of the page and an email link.
Overall, the landing page should have an aesthetically appealing layout and shouldn’t be risky looking. Also, combine the fonts, content language, and pictures to give a welcoming appearance to the landing page. Smart short headlines and clear-cut defined offers are a must.
There is no harm in having multiple landing pages with various offers. Depending on the type of business field; display the same offers on different landing pages, to increase traffic. Remember to keep all landing pages independent and free from connectivity among them.