Marketing – Friend or Foe?

     

 

 

 


Your marketing team is all set for the Fall Strategy to raise your ROI and to start the ball rolling. Once your team logs into your accounts to get reliable leads provided by Infofree.com; there is more to than just sending an email.

Instead of just waiting for a response, there are some trusted win-win tactics which will provide you with a definite lead. Our experts have distilled the best available offers to provide with your approach. With your knocking on the door – email, you can send them:

Webinar Summaries

A link to your webinar transcripts or audio recordings or anything from the hosted webinars of value can trigger a prospect to look into it. If your content catches the attention of the prospect, you can be assured of a reply and take it further from there.

Burning Issues

With your experts having a fair idea about the burning issues facing the audience in your sector, it’s easy to provide a simple but reliable downloadable guide or Q&A kind of pdf documents to address those topics. The audience out there is full of questions and if you can satisfyingly answer even one such doubt, the prospect is definitely going to reach you for further answers.

Tempting Teasers

Anyone will love to see an overview or a simple intro or just a condensed chapter of an e-book, which is relevant to the sector you are representing. Depending on your business area, you can choose to dangle the carrot to get immediate attention. For example in real-estate, you can offer a study of the area or a free consultation for their budget and how best to look for the most appropriate property for the prospect.

Free Sample/Coupons

Many businesses can take advantage of providing a free sample of solutions or just mailing a free coupon. That can be tracked when cashed and that is the point to get more information. In addition to noting what is the interesting point of the prospect.

Futuristic Approach

If you have an upcoming product launch or an upgrade, take advantage of that by giving a discount offer in exchange for a sign-up. In some cases, this can bring a spike in attendance. In engagement also and in converting prospects to loyal clients.

Page Visit Options

Last but not the least, your team can make sure to offer some sort of incentive. Something appropriate to your business sector. This will make sure the prospect will visit your homepage for a particular solution.

Your team must remember that the prospect may not be ready to purchase your products. You should reach out to nudge them toward a decision or at least keep them engaged.