Using Sales Leads To Your Advantage

Use Sales Leads to your Advantage

“It’s not about having the right opportunities, it’s about handling the opportunities right.” (Mark Hunter). When referring to sales leads, this line screams of truth. Sales leads provide opportunities to not only reach sales quotas but to exceed them. However, these leads are useless without understanding how to best utilize them.

Finding a Sales Lead Database:

Sales Lead databases are all across the internet and are incredibly valuable for salespeople. However, research must be conducted before selecting a supplier. When studying potential suppliers, the following questions should be asked and answered:
  • Price – Does it fit the budget?
    • If the service isn’t affordable, then there’s no reason to look at it any further. Simply find another supplier that is in the desired price range. Or, to save money, check out They provide daily leads completely free of charge, and are an excellent service to start with.
  • Lead Quality – Does it offer enough information?
    • Leads vary greatly in this category. Some are specific, while others are fundamental. Generally speaking, the more information given, the more costly the lead. So while is an excellent starting point, the leads, unfortunately, don’t provide tons of information. To obtain more comprehensive leads, try out services like ours at
  • Accessibility – Can the information be easily accessed?
    • A lead is useless if it’s inaccessible. Making sure that the service is user friendly is crucial. This is why many services including provide free trials. So somebody can know if the product is a good fit before fully committing.
  • Size of Database – How long will it take to run out of leads?
    • If a database doesn’t have very much data, then it won’t be very effective. Always make sure that the database is stocked full of information, before selecting it.
  • Credibility – Are these leads accurate?
    • If a lead isn’t accurate, then it won’t be any good for sales. Keeping a high level of credibility can be difficult for databases, but it is possible. For example, all of our leads at are triple-verified with 95% accuracy.
Once all the questions have been answered, compare all of the gathered providers. Look for the one that will be the most effective, and select it.

Using The Lead Database:

Now that the database has been determined, the time has come to find leads. Some databases provide tons of information, which can be a little overwhelming at first. However, services like ours provide searching features that will quickly locate and present any desired information. Of course, the searching features are useless if it isn’t fully understood who the target audience is. To get the most out of the searching feature, try answering the following questions:
  • What type of business does my product appeal to?
    • Who is my target? Leads are only helpful if they target people who are interested in my product.
  • Is my product for larger or smaller companies?
    • Depending on my product, I will either want to target larger corporations or smaller companies. Larger corporations generally have a larger spending budget, but take a long time to sell to. While smaller companies are faster to sell to, but have a smaller budget.
  • Where should I sell my product?
    • Location is incredibly important when looking for sales leads. Whether I want to sell in the area, within the country, or neighboring countries will vary depending on my business and product.
  • Who can afford my product?
    • If a company can’t afford my product, then there’s no point in marketing to them. It’s a waste of time for both of us.
Use the answers to these questions in the searching process, to find relevant and promising leads.

Using Leads:

This step can be summarized by one word: preparation. Use the information provided by the lead and then research further to fully understand the prospect. Doing this will provide an edge during the sales process and will make for a more likely sale.


  1. Finding a Lead Database:

    Research and compare suppliers, look for which one will be the most effective and select it.
  2. Using a Lead Database:

    Understand the target audience, and search for prospects that will be interested in the product.
  3. Using Leads:

    Use the information provided as a starting point, and research further to fully understand the prospect.
By following this application process, sales productivity will increase. Sales leads are extraordinarily helpful when applied correctly.