Sales Prospecting Webinar with Mark Hunter “The Sales Hunter”

New to sales? Infofree.com is the perfect sales prospecting tool to help you grow your business. In this sales prospecting webinar we have special guest Mark Hunter, “The Sales Hunter”. Mark shares some great sales tips and he shows us how easy it is to use Infofree.com as a sales prospecting tool. Did you know that finding highly targeted sales leads can be done in just minutes? Increase productivity and make more sales with Infofree. Call one of our marketing experts at 877.448.0101 to get started in just minutes!


5 Direct Mail Marketing Trends in 2017

direct mail marketing trends 2017

Direct Mail Isn’t Going Anywhere

As a marketing channel that’s used for getting new customers and nurturing existing ones, one thing most marketers agree on is that direct mail is here to stay. As long as direct mail turns out a positive ROI, marketers will continue to use it as a means of communicating the value of their brand, message, and offer to their target market.

Many 2016 studies have shown that direct mailing is still a viable marketing option. Compared to e-mail, you don’t have to worry about your message going into a “junk” folder or not being seen. According to the U.S. Postal Service, 98% of people check their mail on a daily basis. So if you send something out, there’s a high likelihood that it’s going to get seen.

Additionally, a 2016 study done by Infotrends found that:

  • 66% of direct mail is opened. 82% of direct mail is read for a minute or more.
  • 56% of consumers who responded to direct mail went online or visited the
    physical store.
  • 62% of consumers who responded to direct mail in the past three months made a
    purchase.

This study indicates that people are still opening their mail. What might be leaving though is some of the traditional methods of delivering and executing your message.

Mix Up Your Marketing With These Hot New Direct Mailing Trends

So what are the direct mailing pros using in 2017? The following trends are used by the top marketing agencies and businesses. Consider using these 5 direct mail trends to mix up your next direct mail campaign to stay ahead of the competition and to possibly get a higher response rate.

1. Video Mailers:

video mailer

Imagine opening your mail and being presented with a video. Sounds like something straight from a James Bond movie, right? Well today video mailers with built-in audiovisual players are available. The video plays after opening the mailer or by pushing a button. When presented a screen, individuals are inclined to watch instantly. This new form of direct mail is relatively new, so like most new technology, it’s very costly and not affordable for all campaigns. Although not intended for mass mailing, it can be great for impressing a handful of high-end clients.

2. Dimensional Mailer:

dimensional mailer

Unlike traditional envelopes or postcards, Dimensional mailers which are made typically in the form of boxes or tubes have a much higher response rate than regular mail. Although it is more expensive, you will definitely grab your prospects attention. These have a much better response rate than the mail pieces you are typically sent out now. Stand out from other mailers and leave a lasting impression with dimensional mail.

3. Personalization from Big Data:

The more information you have on your customer or prospect, the better you can tailor your marketing message for that individual. With big data you have more data to help you influence a purchasing decision for that individual.

4. PURLs and QR codes:

qr mailer
Marketers can now create a personalized url (PURL) or a QR code for each individual piece of direct mail to direct them to a relevant landing page.

5. Variable Printing:

The recent rise in popularity of variable printing has made it more affordable for small businesses. This process allows for creating customizable direct mailers with a variety of different messages, images, offers, unique coupons, and many other customization which allows marketers to better track their success and performance.

If direct mail marketing seems like a viable marketing option for your business, consider Infofree for your next direct mail campaign. Infofree has highly accurate and unlimited U.S. mailing lists. Get started today, call our marketing experts at 1.877.448.0101 for a quick on-screen demo!


New Infofree.com Feature Gives You Free Sales Prospects!

Omaha, Nebraska

Infofree.com, the premier provider of unlimited sales leads, background & criminal searches, and business credit reports is pleased to announce a new feature that gives website visitors and Infofree subscribers the option get 5 free prospects each time they input the information of a customer, whether that customer is a consumer or business.

The new feature is available for anyone who visits Infofree.com. Users can find new highly targeted prospects who share the same profile as one of their current customers. The results are based on many variables such as geography, business type, SIC code, & employee size.

Each time a user enters the information of a customer, they will get 5 free prospects in return. This new feature enhances the prospecting experience, and may result in more usability and value from their Infofree.com subscription.

Infofree.com subscribers that use this feature while they are logged into their Infofree account will receive their new prospects inside of their CRM101® account.

About Us: Infofree.com™ is a cloud-based, Software-As-A-Service (S-a-a-S) system that provides sales leads and e-mail lists for only $69 per month. With Infofree.com’s system, you get unlimited sales leads, a free CRM, and its email database for a low, monthly price. It also offers a mobile application with mapping features. Infofree.com’s triple-verified databases include 14 million businesses, 240 million consumers, and 26 million executive email addresses. Infofree.com was founded by Vin Gupta. Reach new homeowners, new movers, newlyweds, new businesses and much more at www.infofree.com.

Contact: Paolo Dapo, Digital Marketing Manager
Infofree.com
(877) 448 0101
Paolo@infofree.com


Infofree.com Releases Sales Leads API for Sales Prospecting

Omaha, Nebraska

Infofree.com, the premier provider of unlimited sales leads, mailing lists, background & criminal searches, and business credit reports is pleased to announce the release of an API with millions of U.S business and consumer records.

Businesses can now get access to Infofree’s databases for external integrations. The release of this new API creates many opportunities for many businesses. This allows businesses access to an easy-to-use gateway to hundreds of databases to choose from.

The development of this new API is a result of Infofree.com’s work with Salesforce in developing a sales leads application for the Salesforce Appexchange.

Businesses can now integrate Infofree.com’s data into their own product or service. The new API creates limitless possibilities and opportunities for data integration. The API is perfect for businesses or individuals looking to build list type products, or any kind of product or software that displays consumer or business information. Users also have the ability to search against datasets using information like zip code, etc.

For more information please visit: pportal.infofree.com

About Us: Infofree.com™ is a cloud-based, Software-As-A-Service (S-a-a-S) system that provides sales leads and e-mail lists for only $79 per month. With Infofree.com’s system, you get unlimited sales leads, a free CRM, and its mailing database for a low, monthly price. It also offers a mobile application with mapping features. Infofree.com’s triple-verified databases include 14 million businesses, and 240 million consumers. Infofree.com was founded by Vin Gupta. Reach new homeowners, new movers, newlyweds, new businesses and much more at www.infofree.com.

Contact: Paolo Dapo, Digital Marketing Manager
Infofree.com
(877) 448 0101
Paolo@infofree.com


Marketing Consultants Love Sales Leads and Mailing Lists from Infofree

Omaha, Nebraska

Users of Infofree.com, the premier provider of unlimited sales leads, and mailing lists and a free CRM, have reported an increase of sales and overall growth in business. Satisfied customers like Greg Gibas have voiced their opinions through YouTube video testimonials and reviews on company rating platforms such as resellerratings.com.

“Using Infofree for the last 3 years has certainly added a lot of value to our company. Infofree is an excellent tool which allows you to get prospects very reliably for yourself or for your clients. The lists are high quality and very well targeted. You have a ton of search options to get exactly who you’re looking for, at a rate that you would not find with other brokers”, said Infofree.com customer Greg Gibas from Chicago, Illinois.

Infofree.com provides a 30-day risk free trial to new customers, which gives users the option to try out the product with a 100% satisfaction guarantee. Subscribers are given access to unlimited search, sort and view. As long as the user does not download or print the records within the first 30 days, they are eligible for a full refund.

About Us: Infofree.com™ is a cloud-based, Software-As-A-Service (S-a-a-S) system that provides sales leads and e-mail lists for only $69 per month. With Infofree.com’s system, you get unlimited sales leads, a free CRM, for a low, monthly price. It also offers a mobile application with mapping features. Infofree.com’s triple-verified databases include 14 million businesses, 240 million consumers. Infofree.com was founded by Vin Gupta. Reach new homeowners, new movers, newlyweds, new businesses and much more at www.Infofree.com.


Business Owners Love Sales Leads and Mailing Lists From Infofree.com

OMAHA, NE–(Marketwired – September 20, 2016) – Users of Infofree.com, the premier provider of unlimited sales leads, mailing lists and a free CRM, have reported an increase of sales and overall growth in business. Satisfied customers like Gene Bohensky have voiced their opinions through YouTube video testimonials and reviews on company rating platforms such as resellerratings.com.

“Using Infofree has been a valuable way for me and my clients to get new leads. Because you can run searches and vet the contacts before you download them, you can make sure they are right before you pay for them — and before you call or mail to them. Like they promised, the information is more accurate and more current than other services. Highly Recommended!” said Infofree.com customer Gene Bohensky from Madison, New Jersey.

Infofree.com provides a 30-day risk free trial to new customers, which gives users the option to try out the product with a 100% satisfaction guarantee. Subscribers are given access to unlimited search, sort and view. As long as the user does not download or print the records, they are eligible for a full refund.

About Us: Infofree.com™ is a cloud-based, Software-As-A-Service (S-a-a-S) system that provides sales leads for a low monthly price. With Infofree.com’s system, you get unlimited sales leads, a free CRM, and its mailing database for a low, monthly price. It also offers a mobile application with mapping features. Infofree.com’s triple-verified databases include 14 million businesses, 240 million consumers. Infofree.com was founded by Vin Gupta. Reach new homeowners, new movers, newlyweds, new businesses and much more at www.Infofree.com.


Infofree.com’s Lead Generation System Simplifies Sales Prospecting

OMAHA, NE–(Marketwired – September 26, 2016) – Infofree.com, the premier provider of unlimited sales leads, background & criminal searches, and business credit reports is pleased to announce a new feature that make prospecting easier and more productive. This new feature remembers the last page a user visited so when they return, they can pick up where they left off.

Infofree.com users who sign back in will automatically be directed to the last page that they visited. This new feature is designed to enhance the entire prospecting experience and should result in more usability and value from their Infofree.com subscription.
Infofree.com subscribers are able to access the easy-to-use online database that provides sales leads, mailing lists, credit reports, background/criminal searches, and free CRM.

About Us: Infofree.com™ is a cloud-based, Software-As-A-Service (S-a-a-S) system that provides sales leads and e-mail lists for only $75 per month. With Infofree.com’s system, you get unlimited sales leads, and a free CRM for a low monthly price. It also offers a mobile application with mapping features. Infofree.com’s triple-verified databases include 14 million businesses, 240 million consumers, and 26 million executives. Infofree.com was founded by Vin Gupta. Reach new homeowners, new movers, newlyweds, new businesses and much more at www.infofree.com.


Sales People Love E-Mail Lists from Infofree.com

Customers Increase Sales Using Infofree.com’s Sales Leads, Email lists, & Sales Leads

OMAHA, NE–(Marketwired – August 26, 2016) – Users of Infofree.com, the premier provider of unlimited sales leads, email lists and a free CRM, have reported an increase of sales and overall growth in business. Satisfied customers like Gary Gardner have voiced their opinions through YouTube video testimonials and reviews on company rating platforms such as resellerratings.com.

“I have been utilizing the Infofree service for some time now. It is a remarkable program that will increase your sales, and give you a tremendous potential for future prospects! I have found so many ways to accumulate solid leads. This program has given my sales people the opportunity to make great futures for themselves. But of course it also allows them to make a good living and maintain a fantastic rapport with existing clients because of the CRM 101 program which allows them to store our valuable customers on their computers. Thanks Infofree for your hard work,” said Infofree.com customer Gary Gardner from Binghamton, New York.

Infofree.com provides a 30-day risk free trial to new customers, which gives users the option to try out the product with a 100% satisfaction guarantee. Subscribers are given access to unlimited search, sort and view. As long as the user does not download or print the records, they are eligible for a full refund.

Infofree.com subscribers are able to access the easy-to-use online database that provides sales leads, mailing lists, email lists, credit reports, background/criminal searches, and free CRM.

About Us: Infofree.com™ is a cloud-based, Software-As-A-Service (S-a-a-S) system that provides sales leads and e-mail lists for only $75 per month. With Infofree.com’s system, you get unlimited sales leads, a free CRM, and its email database for a low, monthly price. It also offers a mobile application with mapping features. Infofree.com’s triple-verified databases include 14 million businesses, 240 million consumers, and 26 million executive email addresses. Infofree.com was founded by Vin Gupta. Reach new homeowners, new movers, newlyweds, new businesses and much more at www.Infofree.com.


3 Tips to Make Your Marketing Emails Stand Out

In today’s world of email, people are being flooded with hundreds of messages each day, many of them being spammy marketing emails. So the question is, how can your emails make it through all the spam, get read, and most importantly initiate some sort of response. Marketing experts still claim that email is one of the best ways to follow up with prospects and nurture excellent sales leads. Email recipients are becoming more intelligent and accustomed to sniffing out spam or recognizing poorly designed marketing methods. You could have the best email list of prospects, but if your email or message is not executed optimally, then it’s all for naught.

email marketingAssuming you have an Infofree subscription and have already created a perfectly targeted list for your business, the next step would be to devise an effective marketing campaign and message to entice prospects to open and read your message. The following are 3 tips to make your marketing emails stand out:

Write an effective subject line

It all starts with your subject line. A properly written subject line is the most important part of your email because if it’s the first thing that people see. Think of it as a first impression. See our post about writing effective subject lines to learn more.

  • Avoid being generic
  • Keep it short and sweet
  • Avoid spammy words
  • Personalize or localize it
  • Utilize a subject line research tool

Once you get the prospects through the door by capturing their attention, you can stand out with the following methods:

End your email with a question

Almost every marketing email ends with a call to action like “start your free trial” or “sign up”. By asking a question, you create the option to engage with the prospect. A good question could be something like, “could this work for your business?”, or “has your business experienced the same challenge?” This gives you an opportunity to respond with a personalized message. This conversation increases your chances to create a good relationship with the prospect.  Personalization will put a person behind the email, not just some faceless company.

Timing is key when connecting with prospects

According to a study conducted by GetResponse, the best day of the week to send out emails is on Tuesday. More specifically between 6am-11am. This time has the highest open rate than any. Keep in mind that many businesses have customers all across the United States, so noting the time zone is an important factor to consider.

Using Infofree’s targeted sales leads in addition to using the tips above can make your business increase sales and profitability. Our leads and lists have been helping businesses grow since 2011.