Prospects & Gratitude Summation for 2018
With Thanksgiving and Black Friday behind us, the holiday season is gearing up for a full blast till the end of the year and ushering in a new prosperous year ahead. Starting as Cyber Monday, the time span embraced Cyber Week but for the knowledgeable new marketing expert with a discerning eye, Cyber Week is actually a start for the festive weeks to come.
Your team must fine-tune your website and not leave unattended any “404 Not Found” kind of pages popping up when your prospects are looking for you. Check out on the following basic pointers that your team must adhere to keep your website and landing pages in the best health:
Use available tools in the market (for example Google’s) to let your team run a speed test. If your team finds a lag in the load time or other discrepancies, make sure to address them as soon as possible, Remember to run the tests from more than one site.
Your team must have a constant monitoring system (you can also use available professional services) to check the website and other virtual platforms your business is using because a few hours of outage can cause a lot of losses and affect visitor frequency.
One of the major factors not only with millennials, who are some of the biggest spenders on the web, but also public in general researching for a product, is mobile-friendliness of your virtual pages. All your virtual platforms including your website must be mobile friendly and open with ease and speed.
If you have buttons and arrows to click on your website, your designers must make sure that different thicknesses of fingertips are taken care of, especially when your prospects are using mobile devices.
Your team has been working diligently but this is the time to reconnect with slow responses or those who haven’t caught on to your excellent services. Make sure to not only communicate what such prospects might have missed out on but also to reach out to all on your lists, provided by Infofree.com, where the business databases, have 95% accuracy and consumer databases approximately 90% accuracy.
Now is the time to start on the lucrative offer spree and attaching a few must act Call-to-Action (CTA) positions. Your team must focus now on incentivizing and rewarding customers for purchasing sooner rather than later. Your offers can be repackaged and re-offered under slightly different terms so no need to get a brand new offer ready all the time.
With your offers and incentives, another great idea is to optimize particular landing pages for specific offers which searching prospects can visit. Such pages help keep the concentration of the visitors on the products/solutions, they were looking for. Another great way to keep them engaged is to put a timer on the page to highlight to the visitor how time is running out on their chance to grab the deal.
Whatever is your offer, make sure to give it a name (for example, Cyber Week offer). As time moves, the offers can be fine-tuned and made to float again as the Year-End offer, Christmas offer and the list goes on. It’s a proven fact that the customers like to call your offer by a title when talking about it or even when ordering it.
Your team will do well if it puts into place a skeleton marketing campaign for the coming weeks as you move through this Cyber Week promotions. As the digital rush of the holidays picks up and you handle all the traffic online, your team will do great to keep an eye on the future weeks for advising, rejuvenating and reengaging prospects while offering continuous support and encouragement to your loyal customers.
Last but not least is the prompt answering of any questions that the visitors are posing on your website or landing pages. The holiday season is a no-holiday time slot for the experts answering such queries otherwise be assured that your prospects will be going to your competitors.
Thanksgiving Week is here. The annual event is about not only turkey but also giving thanks for what your business has. After watching the trends and doing diligent research, our experts at Infofree.com came up with the following dos and don’ts while handling your Thanksgiving week and beyond marketing strategy:
First and foremost remember that your audience will have a short attention span when it comes to email or any other kind of online messaging. If you are in a sector that caters to this holiday then you know what to do before, during or after the event to reach out with deals and other niceties. But if you have products for other business sectors you can be very concise in word usage when.
The subject line of the email or the message has to be incredibly enticing for your reader. If you want the prospect to land in your lap during this holiday season; it’s better to avoid words like FREE, Incredible Offer, Once in a lifetime etc. which are thrown around by most. Your winning cards get the best deal by saying in straight language: What you’re offering instead of teasing like normal times.
On Thanksgiving tables when one wants to avoid listening to a monologue from an elderly relative; then checking one’s smartphone is seen as a smart way out. Your email or message, if mobile friendly, can be a savior for the person and if you can add a pinch of humor, relevant to your business sector, you are a winner.
Most pundits in the business sectors except where there is relevance for the particular holidays, advise to shut down virtual marketing efforts. You will do great to beat the competition if you can keep your marketing machinery running but with a pragmatic approach. You never know when Lady Luck is going to smile on your business. Also, remember problems don’t respect holidays so why should you, who are offering solutions. Just make sure to fine-tune your marketing efforts more to problem-solving mode.
On the holiday trail, most people set their email responders to automated modes of replying that they have limited connectivity or not checking emails till the end of the holiday season. Your team shouldn’t be fooled by such answers and be encouraged to send concise, short and solution-based email messages. Most prospects still check their emails and if you are offering something that is relevant, you are a winner.
As your team uses the lists provided by Infofree.com, where the business databases have 95% accuracy and consumer databases approximately 90% accuracy. Make sure to use their free CRM tool provided. Save the prospects for your funnel for further interactions along the way.
Thus following such a strategically optimized marketing plan will definitely make Black Friday a profitable experience. As your ROI (Return on Investment) will expand and your profits will soar.
The business climate in most of the sectors is getting increasingly marketing-savvy. And the prospects are getting smarter, thus making it harder and harder to impress prospective clients. Our experts at Infofree.com listed some of the ways to sharpen your marketing skills for success:
All the marketers in your business sector are aiming to grab the attention of the prospects. If you can, develop your webpage or even an FAQ landing page into an expertise hub. You will be way ahead of any competition. Your experts can showcase their expertise there and develop it into an “experts available for answers to queries” also.
With your experts developing an expertise hub, the quality and timing of answers will establish your credibility in the market. An established credibility ensures an established audience that not only feeds into your funnel of prospects but also promotes your products and solutions with word of mouth and more.
Content is one of the most essential parts of any marketing strategy but the content that is based on data and provides pragmatic insight gets more attention. Nowadays the audience loves to find actionable “how-to” information for different problems. If your business domain has such venues to explore, you can benefit a lot.
You can also generate videos which address the queries and generic problems in your business sector and troubleshooting with your solutions. Your team will also be surprised to see booming engagements and sharing of those by the audience if you make them easily shareable. Remember to keep them short, relevant and interesting.
Along with building your brand and expertise, you should also look for which sites your targeted audience is frequenting. Through feedback and research, you can also identify business publications or special editions of magazines, influencers in the communities and professional chat rooms for troubleshooting. Getting an audience engaged there, will be one of the most effective ways of reaching a wide spectrum of prospects.
Last but not the least, your team can use the lists provided by Infofree.com, where the business databases, have 95% accuracy and consumer databases approximately 90% accuracy, to use the aforementioned techniques for the best ROI (Return on Investment).
With ten months gone by, you’re looking at how to make the best use of your entrepreneurial energy. In this world of advertisement strategy blitz, it’s best to optimize and use your budget pragmatically. You have a pretty good sense of what to do or where to find your prospects. The following pointers from Infofree.com experts can lead to you optimizing your advertisement strategy.
One of the least used to make profits is a social media outlet Pinterest. Your marketing team can start posting pins on the platform and explore Pinterest’s demographic and varied audience. Pinterest ads help people understand what your brand stands for and how it can fit into their business needs. Remember to link promoted pins to blog posts and other content that contain strong opt-in opportunities and Call-To-Action offers.
LinkedIn, the professional social media platform is a must during this holiday season. If you are in such a business sector, you can run an ad to a LinkedIn landing page offering a course to help improve a professional skill. On the other hand, even if you are just a business offering products, your expert commentary with an ad offer on subjects pertinent to your sector will be read and enhance your brand name and status as an expert.
Everyone in every business is on Facebook with a business page. But how you reach out to the right audience is the way to profits. Investing in custom ads to make sure Facebook brings the right audience to you, is a good start. Remember that anyone who reaches your business page on Facebook is a strong prospect. There your team can provide an irresistible opt-in and/or Call-To-Action (CTA) to connect with visiting prospects.
Quora, a unique social media platform for asking and answering questions, also allows ads. It allows you to create original ads, specific to your business sector. Thus, your marketing team targets users by interest, geography, and other factors. Also, Quora ads show up under the main question as it is a Q-A platform. Your experts will do well for your enterprise if they answer relevant questions raised in your field of expertise thus putting you as a trusted expert in the sector. Another factor in favor is that you can use your smallest budget for these ads as these are only available on an auction basis, meaning you have to specify a bid value thus very low budgets also benefit.
With Twitter offering simple promotional ads, a small budget on this fast moving social media platform is a good idea. Depending on your budget, you can use ads on Twitter to promote your punchline tweets about your product and solutions, your scheduled webinars and your expertise laden content in blogs.
Using billboards or large signs at busy intersections to pull leads is not the domain of big businesses. During holiday season people do travel especially by roads so signs near a nowhere land catch more eyes of the passing traffic than in a crowded junction in the city. Depending on your business sector, this is one option worth exploring for your advertisement strategy. In the billboard strategy, remember to prominently display contact information and keep the colors in such a way that readability is excellent.
People love to refer friends, relatives, and business associates if there is an offer which promises something of value in return. The chances of a person connecting through a friendly referral are higher than an unknown offer coming their way. Your team can design ads and post them on your storefront, on your websites and your special landing pages to give your loyal customers and others an opportunity to not only get a surprise holiday gift from you but also to push your cause further.
The holiday season brings to mind decorations, family, friends and much more. But recently the holidays have evolved into a billion dollar industry and it’s time to imagine opportunities within. To engage your leads and prospects in a warm, festive marketing environment the following helpful guidelines can be considered:
First and foremost, your marketing team will need to get an understanding of the mindset of your audience. With different businesses, this changes dramatically but remember the holidays are that time of each year when your team can show the fun side and enjoy it with your audience. Better you understand your audience, better will be the interaction.
The element of surprise is essential and can be incorporated in content, offers, and Calls to Action (CTA). A surprise gift, offer or just a zombie-fever theme can attract attention. Expect the unexpected is the expression that should guide your audience to open your business windows of interaction with them.
This is the time of the year when your marketing team members can bring out the silliest ideas out and get away with them. Packaging those ideas in a creative way brings out the laughter and some of those are set to go viral through your audience.
Tradition is paramount in the holiday environment and it’s a good idea to ask your audience about their plans. People love to share their images of the decorations and other stuff they are indulging in. Depending on your business sector, you will collect a wealth of resources to share on social media and other platforms and the audience will flock to watch their own stuff and more.
If your business sector deals with products or services, where your team can safely incorporate festive bits, you are in luck and take full advantage of it. But if your sector has nothing to do with the holidays, it’s profitable to get innovative and find effective ways to use holiday marketing engagements. Your social media and other platforms can also be effective windows to share those on.
There is still a lot of buzz that can be generated by even simply tweaking holiday elements to your branding. On your social media platforms, your team can change the profile photos or other noticeable characteristics to holiday themes.
With the holiday season knocking on the door, your marketing team wants to accelerate the lead generation process. One of the sure ways to utilize all the lists provided by Infofree.com; where the business databases have 95% accuracy and consumer databases approximately 90% accuracy. It’s time to optimize your Call To Action (CTA) using the following enhancers:
One of the most overlooked factors is lack of transparency in the offers. Most of the time, there are intentional or unintentional catches in the offers and usually, the visitor is confused thus leaving without acting on the CTA. Make sure there is complete transparency in your offer and there are no later hiccups.
Most people looking for a solution have a defined problem and if you can clearly offer a product/solution to address that, your visitor is all set to become a potential client.
Instead of just using sugar-coated words to entice prospects, your team can make some offers which make the visitors ponder and feel the need to ask for more information. E-books, Free Trials, just a few Q-A from webinars or an offer to answer any queries of the visitors by your experts can go a long way in getting your leads to follow your CTA directions.
Placing the CTA is of paramount importance and special care should be taken to catch the roving eyes. Colorful presentation with highlighted contrast compared to the rest of the material is a sure sign to get attention. Never wait till the end of a page to place it.
Never a CTA should lead to a homepage and instead should have a landing page – dedicated to the purpose. Remember that when a visitor clicks on your CTA, there is expectancy to open exactly what you mentioned in the CTA; not to roam around your webpage.
Most of the successful conversations and actions are taken on CTAs are generated when specific words – prompting actions – are used. It’s best to avoid generic words in CTAs and your marketing experts can make sure to use action words specific to your business sector.
Your marketing team is striving to generate high-quality leads and has worked on excellent content of your lead generating strategy. Now to remember landing page is an essential factor to provide a successful outcome.
Using lists provided by Infofree.com, where the business databases, have 95% accuracy and consumer databases approximately 90% accuracy, your team is ready to take control of the strategy.
Before your team starts welcoming visitors, check your landing page for the call to action (CTA) offers you provide. Stressing the importance of the landing page in the marketing strategy, our experts have made a list of guidelines for your team to follow:
It is a fact that without optimized, short and concise forms, there will not be any lead generation. The forms should be clearly worded and must have some essentials like a headline for the offer. Your “submit the form button” also can be turned towards your offer like “Free Trial.” Short and concise information seeking forms are definitely filled more often. Provide security aspect of the submission so the visitor is assured of data privacy and security. Make sure the data you are asking is essential to further your equation with the prospect and its relevance to your business field.
Undivided attention from the visitor on your landing page requires no other offers to distract them. As much as you want to attract the visitor to some more links or offer to visit your other pages, the bottom line is: there should be no navigational distractions from your landing page.
From the very start to the end, you must maintain complete transparency and consistency in your language and offers. Make sure that nowhere there should be words like Free and then at a later stage, an amount of money – however small – is asked for. Similarly, a download if offered, must not stop – asking for more information or money.
Use bullet points to enhance the value of your offer and how your products are aimed at your visitors. Make the visitor feel that they are getting much more than they bargained for while signing up on your forms.
Your landing page must have social media links. Usually in the form of buttons so that they can be clicked and the visitors can share. Place the buttons at the end/bottom of the page and an email link.
Overall, the landing page should have an aesthetically appealing layout and shouldn’t be risky looking. Also, combine the fonts, content language, and pictures to give a welcoming appearance to the landing page. Smart short headlines and clear-cut defined offers are a must.
There is no harm in having multiple landing pages with various offers. Depending on the type of business field; display the same offers on different landing pages, to increase traffic. Remember to keep all landing pages independent and free from connectivity among them.
With the final months of the year upon us, we get plenty of questions about what makes for quality strategies that generate an impact on lead generation.
There is an umpteen number of tactics but the following can help your marketing team to improve the ROI.
No harm in talking about how great your products are or how impressive your services have been. But make sure a third party – your loyal clients, business partners or anyone else who wants a win-win free advertisement, do it and not you.
A few pointers, highlighting, where your team felt there was a scope of improvement, are always an asset but be careful not to go overboard with it.
Summing up your team’s experiences and expertise, you can offer downloadable or sent by email to those who express interest, a bunch of these digital courses. If the content is of high quality and addresses the hiccups in your sector, be sure to get free advertisement from people who read and talk about your expertise.
Based on the nearly a year-long experience, your team can develop some quizzes which can generate a buzz with those who follow the sector closely.
Some of the problems faced by clients and your products which offered a positive way out can be condensed into reports with subjects of a similar nature. Always keep the option open for the prospects to connect with your experts for a follow-up.
Last but not least is your lifeline to get feedback. You can offer simple upgrades to solutions, expert advise or anything which is optimum for your business, to entice feedback. Remember negative feedback leads to improvement of your understanding when addressed in a pragmatic way.