Social media has been a part of our culture for over a decade now and businesses have only recently taken advantage it. Being able to gather invaluable knowledge from analytics reports on social platforms has given businesses a marketing advantage never before seen. With everything in the business world going through modification, businesses now have the opportunity to fine tune their marketing strategies and add tremendous values to their enterprise.
Here are some tips and tricks to take full advantage of social platforms:
Mobile Apps and Mobility are on the Rise
With the growing number of social media platforms out there today, demands for platforms to cater to every niche user has also increased. This is where mobile apps come into play. Reports came out in 2016 stating that, for the first time ever, more users around the world are accessing the internet from mobile devices than from desktop computers.
That being said, a business should already either have a stand-alone app that delivers their service or be running ad campaigns on social platforms primarily on mobile devices. (e.g. Snapchat, Instagram.)
Another example is the app created for the Software-as-a-Service (SAAS) website Infofree.com. For salespeople, this app is a huge time and money saver. The app, self-titled Infofree, allows its users to access and search through their ever-expanding consumer database to find potential leads or prospects. The Infofree.com app also has a built-in CRM that lets the users organize their leads, call them, leave personalized notes, schedule appointments, and integrate navigation apps if appointments are held at a client’s home.
Online/Offline Options to Provide Feedback
Businesses who churn out content without taking any feedback from their audience are setting themselves up for a bleak future. A practical and fine-tuned feedback listening strategy will allow you to interact with the maximum number of individuals on social platforms. Doing this will also give you ample opportunities to gain feedback from customers and provide any assistance or answer any questions they might have.
On some platforms, this information is clearly visible near the top of your business’s page. Whether or not you reply in a timely manner, or at all, will be closely watched by future customers visiting your page while researching your solution or product.
Pretty much all of your businesses interactions with your audience on social media is clearly visible by anyone viewing your page. So having a prompt response time, positive feedback rating, and even positive-engaging content will benefit your enterprise and dramatically raise your chances of gaining new customers.
Rise in Customer Awareness
Over a quarter of the total time spent on the internet is spent on social media sites and that numbers been increasing every year. With this comes an increase in customer awareness of the availability of the products and solutions catered to their interests. A business needs to keep a wide spectrum of vistas to interact with the customers in order to get the maximum benefit from knowing and understanding their customer’s wants and needs.
Listen to what customers or followers are looking for and tune the content you post online to what your client-base wants. This will go a long way in retention of present customers and gain new ones.
Plan to Offer Returns for Interactions
The time spent on social media platforms is increasing exponentially, as is the number of targeted-ads seen on those sites. This is the age of information overload and the everyday internet user sees an average of 400 ads a day. So making your business stand out, among the sea of everything else on the internet, is vital for a digital marketing strategy to be successful.
One thing marketing strategist say is important is to provide incentives to customers through your social media pages. Time-based rewards, special pricing, and discounts are a few examples of offers to integrate into your businesses page. Post a promo code on Facebook, Twitter, or Instagram to catch the interests of prospective customers staring at their phone screens. Everyone will most likely look twice if they see the word “free” or “discount” which gives your business an edge at fully grabbing someone’s attention and directing that attention enough to the sale of the actual product.
This strategy will vary between social media platforms so be sure to pay attention to the niche audience and how they interact with content on each site.