It’s common knowledge that businesses who neglect existing customers are the businesses that disappear fast. For a business to be profitable there needs to always be an interdependent and mutually-compensating effort of nurturing the current customers as well as focusing on future lead generation. Doing so will produce the best results in ROI (return on investment.)
Seek Out Opportunity
Lead generation primarily does yield more opportunities, which can essentially equal profits. However, assuming that the number of leads generated is equal to the number of potential sales will lead to a grave miscalculation. And a potentially huge loss of profits.
Providing updates to your product or solution and offering newer, vamped-up versions of the products is another great way to build loyalty and keep it from current business contacts and customers. Throwing in a deal for upgrading is another way to increase loyalty, but be sure to mention that the deal is because of their loyalty and for being a long-time customer.
Nurturing also involves keeping efforts alive on slow-moving leads. Someone may not be ready to commit to your product today but that doesn’t mean they won’t be ready later. Always be connecting with slow-moving leads. Answer their questions about your product with patience and allow the customer to feel a direct connection to your company. Doing so will provoke emotion in the customers leading to a higher chance they’ll return and turn into a sale.
Utilizing Lead-Gen Services
Infofree.com provides a free CRM101 service, which has been praised by our loyal customers as an essential part of their marketing strategy. As they move forward in their lead generation, storing live contacts in CRM101 service gives them a much-needed backup. As they advance on the path to profit-making preferences in their strategies.
Both B2B and B2C benefit from strengthening their lead nurturing process with sharply honed marketing skills. You’ll see an increase in new and returning customers if your process includes unflinching, dedicated efforts to attract new prospects.