It is common knowledge now that businesses that neglect their existing customers and only concentrate on future lead generation are the businesses that disappear almost as fast as they showed up. For a business to be profitable there needs to always be an interdependent and mutually-compensating effort of nurturing the current customers as well as focusing on future lead generation. Doing so will produce the best results in ROI (return on investment.)
Lead generation primarily does yield more opportunities, which can essentially equal profits. However, assuming that the number of leads generated is equal to the number of potential sales will lead to a grave miscalculation and a potentially huge loss in profits.
Providing updates to your product or solution and offering newer, vamped-up versions of the products is another great way to build loyalty and keep it from current business contacts and customers. Throwing in a deal for upgrading is another way to increase loyalty, but be sure to mention that the deal is because of their loyalty and for being a long-time customer.
Nurturing also involves keeping efforts alive on slow-moving leads. Someone may not be ready to commit to your product or service today but that doesn’t mean they won’t be ready tomorrow or even a month from now. Always be connecting with slow-moving leads, answer their questions about your product with patience and provide specialized answers so to allow the customer to feel a direct connection with your company. Doing so will provoke emotion in the customers leading to a higher chance they’ll return and turn into a sale.
Infofree.com provides a free CRM1 service, which has been praised by our loyal customers as an essential part of their marketing strategy. As they move forward in their lead generation, storing live contacts in CRM1 service gives them a much-needed backup as they advance on the path to profit-making preferences in their strategies.
Both B2B and B2C benefit from strengthening their lead nurturing process with sharply honed marketing skills. You will see an even greater increase in new and returning customers if your process includes unflinching, dedicated efforts to attract new prospects and true faith in their professional content.
Businesses quickly realize how fast the dotted-line of prospects becomes a solid line of profit-yielding customers.