Marketing Balance With Prospects & Clients

Marketing Balance of Prospects and Clients

In a post-Spring cleanup scenario, your marketing team now needs to outline a new pragmatic strategy to balance their new lead generation for prospects and retention mechanisms for loyal customers. In both these paths of your optimized strategy, you have the added advantage of trusting database of going forward.

With the efforts to generate new leads, helped by databases, you can concentrate on balancing both while concentrating on keeping loyal customers happy. Although new prospects are essential to grow your business and prosper, there is a vital need to pamper your loyal customers and keep them happily engaged. The following pointers can guide your team.

Interactive Balancing Platform

Getting a balance in these two operations, a virtual platform to allow prospective leads and loyal customers to interact can be a valuable asset if managed with tact and control. Before you go ahead with this, your team will do well to consider these two factors:

Keeping Loyal Customers Happy

Loyal customers stay happy not only with excellent customer service but also with giving a patient ear to their voices. No complaint or need for an update is too small to ignore so make sure your team listens to all feedbacks, concerns, and messages. Another important thing is to keep the customers engaged while your trouble-shooting personnel do the needful.

Aiming for Prospects for Longterm

When using the database from to generate lead generation, the idea should be clear-cut that you are looking for a new generation of long-term loyal customers. This goes well as you handle both your customers and new prospects.


Mailing Information Updates

Customers love getting short updates on the products as no one wants to be left in the dark. Introductory materials with simple tips for getting best out of your offers work best.

Ongoing Incentives

Customers react better to clean offers that clearly state the details as scams are a threat to them. Thank You notes containing a free update on the product prove worthwhile in the long run.

The advantage of Free CRM

With the already proven advantage of successful lead generations with, there is another factor sometimes ignored. Free CRM tool. It’s important to note that free CRM tool is a great way to keep track of incoming data. It’s also useful in retention and then relaunching in different ways to reconnect.


The Ultimate Frontier: Your Web Page

The Ultimate Frontier: Your Web Page

There are umpteen ways to entice prospects to your product web page but one of the common denominators is your website. As you take advantage of trusting database of and start reaching out to potential prospects, the leads are sure to visit your web pages. The following factors can help you take full advantage of leads and not squander your chances of a profitable ROI.


A proven track record says visitors will respond better to aesthetically attractive web pages. First glance at the site should provide the basics needed by a prospect without scrolling down or jumping to other pages or links.

Professional Touch

You can visit thousands of websites and see for yourself that the ones you stop at. All have a professional touch and very focused theme. One look and you are able to decipher what the web page is for. Make sure your marketing team doesn’t do a sloppy job of providing the web developing team with details. Webmasters are technically sound people but make sure to double-check the content and product details.

Form for the Visitors

A website is incomplete without forms, which offer a free consultation and additional information. The placement of such a form on the site should be above the fold on the main page and not hidden in “Contact us” section. This facilitates the experience of the prospect to get a further question answered on the product offered by your enterprise.

Security Hiccups

With the news media flooded with security breaches and other allied stories, visitors are hesitating to either give any personal information or fill out any forms. A link to a privacy policy can help sooth the nerves but keep it two-fold. One where you outline major issues, then a detailed one. A bold assurance that all personal information is handled with discretion and care will alleviate concerns.

Primary Purpose

Remember to keep your focus, which is to keep the visitor on your site for some time. Satisfy their curiosity with regard to your product and cap it all by making them your customer. Your website is an answering mirror to the questions/queries of the visiting prospect and remembers to avoid your personal taste or other mundane things. Instead of much fanfare and colors, it’s best to keep it simple and easier to navigate and address exactly what the user is searching for.


Take advantage of opportunities offered by your web pages, which are one of the most important tools for your business. This is used by the visiting prospect to send out the filled questionnaire or other more information forms. Instead of words like “submit”, it is better to use verbs like “Click”.

With these factors, you are ready to use the database of with the highest quality lead generation. Business databases are updated every month and are 95% accurate while consumer databases are approximately 90% accurate.

Logo Hot Sales Leads

Logo Hot Sales Leads

Recency – Frequency – Monetary Value: The Three Legged Database Marketing Strategy

Three Legged Database Marketing Strategy: RFM

Database Marketing, a three-legged strategy, balanced on Recency, Frequency, and Monetary value are together known as RFM. As an entrepreneur, you take advantage of excellent time-tested leads from and build effective marketing strategies to maximize your ROI.

At the onset, your team must understand what those three interdependent terms RFM really stand for:

Recency –  the last time a prospect completed the action.
Frequency –   comes from the number of times the prospect revisited the action.
Monetary Value –  the total value of effective or projected sales.

CRM tool, which comes free with is effective in utilizing to get the best results from the leads provided. There are numerous AI solutions and in recent times have been used to calculate and modify the results as your team goes forward.


CRM will then also keep track of recency which varies from business to business and can be 30 to 90 days depending on the product. An upgrade or modified advanced version can give an idea of loyalty to the client.


Frequency measurements will vary for products based on the type of industry, again, there is always a reason for the visit. The factors that come into play are repetitive buyers, upgrading clients or visitors with the potential of committed sales within certain periods.

Monetary Value

Your team effort in the real world measurements will be evaluated on the cash flow in addition to finances which are where your team has to evaluate the sum-total of ROI. The results appearing on the M factor, guide the team to fine-tune the other two factors R and F.

Pragmatic Strategy Approach

Overall, Recency and Frequency correlate in the process and will work at defining the best output. And monetary value footprints guide the updates to those two as the marketing strategy moves forward from the initial stages.

RFM analytical pundits across the spectrum urge to give the most attention to customers with the highest RFM. While, comparatively, those with the lowest put on win-back mode or removed from the efforts.

Your team will do well to see the fine nuances of defining the equations in your particular business. High frequency will manifest as negative experience while low frequency will stand the test of time and yield positive results.

Your best database marketing strategy will evolve moreover as your team uses the CRM tool. And coupled with handling the leads from establishes a path to understanding and using the RFM factors.


Building Your Brand and Gaining Awareness

Art of Brand Awareness


Every entrepreneur dreams of his company’s brand name to have a recognition starting from the concerned business sector to beyond. The path to success is multi-faceted and systematic. On their own, both of these have strengths and weaknesses but an optimized combination of the following factors yields amazing results to build your brand. With the availability of accurate leads from, you should be on the road to a higher level of brand awareness.


Consistent Logo and Image


Your target audience will definitely get confused if you keep changing your logo across marketing platforms. Keep the main aspects of the design the same to avoid confusion and increase brand awareness.


Direct Mail Magic


Direct mail, specifically brand consistency, landing at the doorsteps of your targeted audiences, does wonders. Even when the receiver picks up and throws it in the garbage without reading, remember that his/her subconscious memory registers your prominent logo/image. When this happens many times, the person remembers your name/logo/image when the need arises for a product or solution.


Digital Platforms


Marketers need to vigilant using different digital platforms. The bottom line will be to keep a high level of image/logo consistency across their various marketing channels. For example, there are differences in the way your team needs to post on Facebook or Twitter or Instagram but the tone and image must have a loud voice of consistency.


Call to Action


Many methods are used in marketing strategies that raise brand awareness. For example, with direct mail, such call-to-actions are working wonders in some of the business sectors like real estate, promoting to a target audience. Whatever is your sector, there is always an innovative way forward, you can design to test your audience. The experiments will precipitate the best path forward on the road to a much rewarding customer journey.


Luring to Stay


While your marketing strategy stays remains defined, it’s best to design other marketing materials. Using snail mail, your team can drive traffic to your website. Promotional offers and incentives will go a long way in attracting a prospect to consider your products.

Using CRM


Last but not the least is the powerful tool of CRM101 which is free on for you to use. According to Prajol Shakya, Software Developer for, ”Being able to reach out to multiple leads by sending saved email templates with just a few clicks makes the work of the user so much more efficient.”


Content, Content, Content…The Force Behind Successful Marketing

Content is the Force Behind Successful Marketing

Over the years, with the changing scenario of marketing strategies, not only are there emails, search, social and many other channels but also it has been proven that “Content” is the blood running in the veins of all kinds of marketing efforts. Although the basic undercurrent of content for your product remains the same, your team must fine tune it for different channels. We can outline those finer points in the following:




Email Content

Email content needs attention to both subject line and body. Depending on the nature of your business, you need to keep the content concise. For large, targeted database lists, try It’s critical to have interest generating content in the first line to grab attention. Another very successful hint is to innovate and improve the content to include tips, business news or any periodic FREE offers which will benefit your audience and keep them engaged.

Social Channels

Most of the social media platforms differ ever so slightly but that difference is vital. The best way to reap benefits is to maximize your content marketing time and budget. Tailor your content to the audience of each platform. You need to make sure that each piece of your content is contextually appropriate. Never forget the word “social” when dealing with social media platforms. Although it seems obvious, there is a key to your social media campaign’s success: Just listen more than you talk. When it’s your turn to talk, do so in a relevant way to increase your company’s lead generation capacity.

On the Web

An important factor to observe while putting content on the website is to make sure there is a short summary at the start. This entices the prospect, if interested, to delve into further details of your product. The executive summary is also great to send to leads from with links to read on the website. This filters out clutter and you have a refined list of prospects.

Doing the Homework on Lead Generation Services

B2B Lead Generation: Are You Really Doing Your Homework New Tagline

It takes more time than ever for the task of successful lead tapping and conversion into loyal customers. With a vast amount of high quality leads available from, it looks easy to just tap into and go ahead. Failure happens, the blame game starts. There are some very simple time-tested following guidelines for your Huffing-Puffing Marketing Team to become a Happy-Smiling Team:


Words Have Power over Leads


The marketing strategy at the start should be a loosely framed skeleton which should be endowed with more muscle power as the marketing team learns from experience. Putting in place a strategy in straight jacket can doom the way forward. Words have power and the marketing strategy should never have any negative words, spamming phrases and your point of view. Most important it should read as if the lead has written it.


Landing Pages


Most of the businesses concentrate on the queries and the calls that come in. Their volume can be exponentially increased if your landing page and home page are clean. With experience, every business can define the major factors for which the client/prospect is searching for a product/solution. Arranging the page in a highly prioritized way to address such subjects will get you more and more returning businesses leads.


Segregation Helps


Using the free powerful tool CRM101, to manage the prospect’s lead information into zonal, demographical and other relevant factors, helps in boosting reach out rates. Businesses managed by similar background people usually have somethings in common in their reactions and dealings. If that can be tapped into by using the data provided by and also with the help of AI solution, the end-result is fantastic.


Long Haul


The sales process has more time needed to extract final favorable decision from the client. The marketing team must have the readiness to answer more in-depth questions, over a longer period of engagement, depending on the size of prospect’s budget and the team size.


Best Foot Forward


Higher the budget, larger the team of your prospect and longer the duration of the contract.  More resilient and efficient your team should be in answering the questions as the process unfolds. The human factor of convincing and overcoming slightest doubts about the pragmatic investments give great ROI (Return on Investments).


Marketing Strategies and How To Understand Them

Magic Word to Follow: “Understanding”

The marketing strategies of a majority of businesses are always evolving. That being said, optimizing different aspects instead of the strategy as a whole will bring the best results. Use the time-tested business and consumer database from and include the following steps to provide a better understanding. New Tagline

Understanding Customer/Prospect Factor:

“The customer is always right.” First, a thorough research of the available customer data using AI solutions will provide a general template for reaching out to similar prospects. There are various databases available at These databases can be extremely helpful in segregating and fully utilizing the consumer data with their free CRM101 tool.


Engagement Understanding

 Once the particular segregated database lists are ready it’s time to engage. One of the most recent and popular engagement tools used today are social media platforms. Facebook and Twitter both offer polling abilities where you can directly ask for the opinions of followers of the particular brand/company. Including a special offer in the poll-post will greatly increase traffic and engagement. Also, directly engaging with a customer base on social media shows a high level of understanding.

Understanding Testing

 Keeping loyal customers engaged in beta tests and new offers while receiving their feedback will do wonders. Some customers enjoy testing new modifications of the product as it keeps them engaged. Loyal customers then feel involved in the development of the products and provide much-needed word-of-mouth promotion.


Review Rights Understanding

 The ‘review rights procedure’ is used primarily for digital platforms. Many social media platforms allow businesses to run a review process and get feedback on their products. Anyone can implement this method simultaneously through other marketing channels and website platforms. Customers can review products and feel involved like they’re a part of the experience.


Understanding Demographic Factors

 There are many evolving methods to filter a customer base into chosen demographics for internal use. Multiple points of interaction, both online and offline yield this knowledge without leaking the information to outer domains. Make sure to factor this information when planning to approach certain prospects. Over time it will become apparent how crucial this data is to accomplish business goals. Using search tools through you can pour the data into a CRM101 tool included in the subscription and reap the monetary benefits.



Emails not working? Blame it on your subject line…


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Why Your Emails are Not Working. Maybe it’s Your Subject Line

Businesses from all sectors rely on digital marketing through many different channels the majority of which comes through email marketing. The problem then lies in the subject line as it’s the first thing a prospect sees before opening the email. Your marketing team concentrates on eye-catching and useful content your prospect will like. It’s never wise to make the assumption that, even if the email was read, there will be a high volume of responses, calls, or actions on your website. In most cases, the act of just deleting the email is much easier than spending the time to look at the content and decide if it’s of any use. That’s why the subject line of your emails is the single most important aspect of the email.


Use these tips to create noteworthy subject lines that will deliver results:


Short and Intriguing 

If you can pack powerful words to raise a question or construct a challenge that elicits an answer with due thought to the prospective target audience, your email is sure to gain attention.


Avoid Spam Essence

The subject line can never contain certain words/phrases, which are identified as spam by the email providers.


Generic – No, Specific – Yes

Your subject line should reflect your business and there should be an inviting tone to open the email to benefit from that. Generic phrases which have been overused by the spam marketing sites must be avoided like plague. Try to stand out and entice your audience with words.


Using/Providing a Blog/Expert Opinion 

Sometimes it works wonders to hand out a blog post or an expert opinion piece on one of the services that you are projecting to the prospects. If the email is opened once and the opinion or expert advice liked, be assured similar content will deliver similar results.


Trial and Error Method

The age-old method “trial and error” for solutions to mathematical equations is a must to implement here. Making a few subject lines and using them to test response rate can be very beneficial.


Concentrate on Questions

Last but not the least is the way to scan inquiries and questions that your sales team receives from present customers or prospective clients over a period of time. If one customer/prospect asks a question rest assured there are others seeking the same advice.

Armed with these, you are ready to use lead generation data provided by and don’t forget to utilize the free CRM101 tool to add, save and use for the best results as you move forward.



Target Audiences and Enhancing Success in Sales

A look at businesses in all sectors confirms that defining your “Target Audience,” defines your success and profit making. This is the mantra especially for new business owners and those of you who want your profits to soar by creating major sales growth.

Below are our summarized steps to success: New Tagline

  1. Know Your Inventory and Invent Your Business

You might be surprised that once you decide to list your products and their usage, your understanding of the products and solutions expands. Taking an inventory and brain-storming with your team goes a long way in identifying and preparing an inventory list. The usage might vary from customer to customer.


  1. Defining and Knowing your Target Audience

Now that you’re  with the knowledge of your inventory, you need to use it. Shed the fear that a targeted audience will lead to missed opportunities.  As you evolve in target market expertise, you will be surprised that your target market is actually not only larger than you thought but also gives a better ROI (Return on Investments).’s lead generation tools already have built-in data selection criteria to build highly-targeted lists. Also included is an extremely useful CRM101 that allows you to see your leads location on a map and contact information all in one place. For example, as a real estate business owner, you can define the area you’re prospecting on a map and see potential homeowners, their marital status, age and income-levels just to mention a few factors. Finally, the best way forward is to identify the present audience and their defining characteristics. Used along with’s huge database, you’re already on your way to make a difference.


  1. Message Optimization

Once you have a broad understanding of your audience the next step is to get your team on-par with the message you’re trying to portray. With honesty and diligence, you can see what works and what doesn’t. Rebranding and change usually face some internal resistance but if you stay focused on redefining your strategy in a more effective way the positive results will work their way in and create success in sales growth.


  1. Specific Demographics and Identifying their Psychographics

Most products and solutions have a certain demographic factor which varies from sector to sector. A simple process is to identify demographics by ethnicities, age-groups, income-brackets and other relevant factors. This helps in defining your target audience. A walk-through the available data and search criteria on will help you in identifying these factors. The experts at are always available to help work through your doubts and show the pragmatic way forward. With all of this information now available to you and your team, identifying the psychological set-up of those groups will help tremendously in fine-tuning your marketing strategy for the best results.


  1. Identifying the Needs and Engaging with Prospects

With your team now ready to go out in the field, the main goal is identifying the prospects potential needs. This is always an evolving process and you’ll do well to keep an updated record for each of your customers. Stress the method of engaging with, not just talking to, prospective customers. Also, keep a strong line of communications with present customers.


  1. Constant Evaluation

You’ll always see a small window of opportunity that can provide a scope for improvement in sales strategy. A regular, quick-look at what works and what doesn’t will help fine-tune your winning marketing strategy.


  1. Helping Hand of

Last but not least, has the tools you need in identifying your target demographic. Also, using our free CRM101 tool to streamline the process will save you hours of wasted time each week. We are just a phone call, email, or a live chat away.


Importance of Nurturing Customers for Business Stability

It is common knowledge now that businesses that neglect their existing customers and only concentrate on future lead generation are the businesses that disappear almost as fast as they showed up. For a business to be profitable there needs to always be an interdependent and mutually-compensating effort of nurturing the current customers as well as focusing on future lead generation. Doing so will produce the best results in ROI (return on investment.) 

lead generation

Lead generation primarily does yield more opportunities, which can essentially equal profits. However, assuming that the number of leads generated is equal to the number of potential sales will lead to a grave miscalculation and a potentially huge loss in profits.

Providing updates to your product or solution and offering newer, vamped-up versions of the products is another great way to build loyalty and keep it from current business contacts and customers. Throwing in a deal for upgrading is another way to increase loyalty, but be sure to mention that the deal is because of their loyalty and for being a long-time customer.

Nurturing also involves keeping efforts alive on slow-moving leads. Someone may not be ready to commit to your product or service today but that doesn’t mean they won’t be ready tomorrow or even a month from now. Always be connecting with slow-moving leads, answer their questions about your product with patience and provide specialized answers so to allow the customer to feel a direct connection with your company. Doing so will provoke emotion in the customers leading to a higher chance they’ll return and turn into a sale. provides a free CRM1 service, which has been praised by our loyal customers as an essential part of their marketing strategy. As they move forward in their lead generation, storing live contacts in CRM1 service gives them a much-needed backup as they advance on the path to profit-making preferences in their strategies.

Both B2B and B2C benefit from strengthening their lead nurturing process with sharply honed marketing skills. You will see an even greater increase in new and returning customers if your process includes unflinching, dedicated efforts to attract new prospects and true faith in their professional content.

Businesses quickly realize how fast the dotted-line of prospects becomes a solid line of profit-yielding customers.