Creating Captivating Poster, Flyers and More for 2018 New Tagline

With the advent of a new year there’s more to be done than just generating soon-to-be-forgotten resolutions. Instead try using all that built up energy to create some new attention grabbing marketing content in an inexpensive and effective way. The most effective being posters and flyers as they’re easy to design, produce, can be extremely versatile and used in email and mailing lists.

The first and most important step is not to rush the design of the content. This can result in ordering mass quantities of a product that unknowingly contains a small error that will deem it all useless and a huge waste of resources, time and money. As the design process is taking place, every detail-oriented eye should be on it like a hawk. Fearless feedback should be provided as every individual should have a chance to review it. Also, it is a good idea to have some of your loyal customers/clients look over it and give feedback.

Some of the basics in design that will help in the long run are:

 Powerful and Subtle Headlines:

 Innovative, funny and attention grabbing phrases and content that are optimized for your product can get stuck in the readers head like a mesmerizing music tune. If humor can be injected, do so but keep it discreet and at a minimum. Such phrases should be kept in the title and subheading of the email or direct mailing list.

Pick Me Up:

The first prominent words should attract the reader to the product in such a way that it’s screaming, “Pick me up!” As if they’re a kid in a candy store.

Need-Want Balance:

Although different products in various businesses can vary in their appeal and necessity, there is always a thin line of demarcation between urgent need and just a want for the product. Therefore the focus should be the feelings of the prospective customer and not the company. The goal is to convey the feeling that the product is designed for the customer and is a MUST have.

Loud but Concise:

Everyone involved in the design process should be focusing on a loud but concise content message. Avoid using clichés like the plague. Take color-chemistry into account when choosing the colors of your poster or flyer as certain colors will spark different feelings from the viewer.

Use Social Media Links:

As always your social media platform links and logos should be found towards the bottom of the poster or flyer you’re creating.

Umpteen Checks:

This cannot be reiterated enough. Proof read the copy until you have it memorized. Have as many experts as possible review the final draft before sending anything to the printer. This ensures the highest quality because if a flaw is noticed by a viewer your product automatically loses any credibility is once had.

Cloud Services and Your 2018 Business Growth

Cloud computing services have been around for years now but a surprisingly low amount of companies, especially small businesses have yet to start using the cloud as a useful tool to help generate more leads and business growth online.

With the myriad of sectors in the business world, there are an almost unlimited number of cloud-based services that are optimized for a particular business. Paying close attention to getting the right hands to manage your cloud service will go a long way in boosting your lead generation in 2018.

While it plays a crucial role in the growth of your company, cloud-computing also helps in long-term cost savings and makes everything more efficient for both business and client. By investing in your employees for purposeful training and appropriate certification will help you add to their experience and boost your profitability in the long run.

Using the cloud is one thing but using it with optimized analytical skills will prove to be more beneficial. You will either be flooded with nuggets of wisdom to take your business to great heights or you could just be looking at a big garbage heap.

Writing in Entrepreneur (, Vin Gupta, the successful doyen in the field and founder of Infofree ( said, “Big Data is the buzzword today,” but added, “Big Data can be a ‘big pile of trash,’ unless mined by geniuses.”

Similarly, Cloud Computing is exponentially advantageous if used with clarity and in-depth knowledge of your business. Your long-time skilled employees, who are well versed in your business, can be the best asset to give you an added advantage to make best use of its versatility.

A great beneficial door to 2018 will open for your business when your marketing strategy team will benefit tremendously as Cloud Computing opens new vistas, providing up-to-date information at their fingertips during sales pitches.

2018 B2B Strategy for Win-Win Situations

January is the month everyone wants to start on the right foot. It’s especially the time to prepare a solid B2B marketing strategy that will be useful throughout the rest of the year. Most of the facets of negotiating in business-to-business sales are common knowledge but some fundamental and pragmatic approaches are what create winners. The attraction, negotiation and final conversion of turning prospects into clients is B2B sales can be complex but remembering certain sales situations and following basic guidelines will help seal the deal.

One of the best ways to optimize this is to have someone look at the bigger picture. To explain, look at the perspective and needs of the potential customers. Find out what they are looking for before making decisions concerning your products. Doing this will streamline the decision making process your team uses while taking the steps to ‘close the deal.’

Another step you can take in closing the deal is gaining a thorough knowledge of human psychology. Getting to know your prospect committee on an individual basis will give you a better understanding on how those individuals work and make decisions. Achieving this will allow you to be able to make the ‘win-win’ decisions that will benefit not just you but the other party as well.

Also, make it clear to your marketing strategy team that going into every meeting or negotiation with the same generic mindset. Dealing with business is, at the bare bones, dealing with humans. Make sure a bit of homework is done on each and every prospect so that each approach towards the deal is unique and geared towards their specific needs. Doing this will greatly increase your chances of closing the deal.

Your negotiating and marketing strategy team benefit if there is an undercurrent making the other party feel that you are genuinely interested in their business. There are always ways to make them feel that you will prefer them over others if you ever needed products they are offering.

With your team armed and focused on the big picture, that being others’ perspective, and based on a ‘give and take’ policy, your business is sure to boom in 2018.